The USPS, like many essential businesses, have been greatly impacted by this crisis, and so has direct mail marketing in general.
In these times of high anxiety and uncertainty, creative problem solving is especially useful for leaders in the printing industry.
It looked like a good fit. The seller, unfortunately, didn’t see it that way.
As a trade association president, I knew that one of my most important jobs was to offer our members a friendly, well informed, third-party perspective on strategic business issues. Today, our New Direction Partners clients want the same thing: not just information about the mechanics of M&As, but also a genuine understanding of the industry and the mindsets of the people who own those companies.
For many years, I had the privilege of serving in leadership positions with Printing Industries of New England (PINE), the largest printing trade association in the Northeast. Then as now, I was greatly impressed by the resiliency of our members and their ability to adapt to changing business circumstances.