Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
In this week’s video from PI blogger Ryan Sauers, he explains the importance of having great closing skills in sales.
Quick! Name two consumables that are indispensable to operation in the bindery. If you named adhesives as one, you'd be on the mark. But...if you included knives, (yes, they are a consumable), you would be quite savvy. Cutting and trimming are part of almost every finishing operation. And the quality of those cuts are essential to the quality of the finished product.
Adhesives are widely used in finishing, this includes perfect binding, folding, mailing, and folding carton applications. And coatings and various chemical solutions are used in the digital print process to both enhance image quality and make the paper more "finishing-friendly." Both chemistry and environmental control have a lot to do with systems performance.
Digital printing has thrown a curve at both coating and film systems manufacturers due to the surface properties of many toner printed pieces. These make it difficult for many films and coatings to properly adhere to the substrate.