Blogs

The Three Key Barriers to Winning New Customers

Many people are unaware of the real barriers to winning new customers, or use being too busy as an excuse. Many people are not good at saying no, or not good at delegating. Sales can be seen as a full-time and a difficult task, but addressing these barriers can help you win more customers.

Marketing and Sales – 3 Keys for a Great Marriage

Creating a good sales and marketing strategy is hard, but building and evaluating your sales model can help you gain business.

What A Dog Trainer Taught Me About Business

The demonstrated techniques our dog trainer uses have correlations to successful business strategies that you can adopt.

Other Staff Bloggers
Business Management

Many people are unaware of the real barriers to winning new customers, or use being too busy as an excuse. Many people are not good at saying no, or not good at delegating. Sales can be seen as a full-time and a difficult task, but addressing these barriers can help you win more customers.

Creating a good sales and marketing strategy is hard, but building and evaluating your sales model can help you gain business.

The demonstrated techniques our dog trainer uses have correlations to successful business strategies that you can adopt.

Consumables - General

The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.

The new, high-gloss printable laminate film from Nobelus offers scratch-resistance and can be used for gluing, foil stamping, UV coating and more. It is intended for direct mail, magazines, folding cartons and other applications. PRINTING United Booth 10141.

We have seen lots of advances in adhesives for bookbinding over the years, with PUR (polyurethane reactive) adhesive being the last major game changer. But there is now a revived interest in protein-based adhesives.

Training and Education

How you present yourself with your words, tone of voice, and body language, can make a difference in how your message is received.

No other trade show has ever spread as large a tent for all the wonderful things that graphic communications technology is capable of.

To get the most out of PRINTING United, make vendor appointments, evaluate educational sessions worth attending, and network.

Interactive Print

This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.

Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.

Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.

Consumables - Paper

Getting involved early enough in customers’ brochure planning process gives print providers an opportunity to serve as advisors.

Paper stock is a great tool to create direct mail that enhances your ROI, and come up with a strategy to get attention.

At the beginning of 2019, buyers of publication grades will be paying about 25% more for paper than they did just 18 months earlier.

Finishing

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.

Achieving a high-quality barcode isn’t as simple as it seems and depends on a combination of factors.

Print embellishment is a growing opportunity for printers seeking to differentiate and raise price points with a “value add,” and the new Xerox PrimeLink system offers numerous effects including fluorescents, silver, gold and opaque white. PRINTING United Booths 12345, 12541.

Digital Printing - Production Inkjet

The new system includes faster-to-market delivery coupled with system development that lowers the cost of production, even as the number of customer SKUs continue to grow. Further, the system includes design tools to minimize expensive trial-and-error. PRINTING United Booths 10564 and 9344.

The new equipment brand, VALEZUS, includes high-speed printers for the production printing market. The VALEZUS T2100 prints cut sheets at 320 pages per minute. The T2100 is the new brand’s first equipment rollout. PRINTING United Booth 10935.

Landa Digital Printing captured the attention of drupa 2012 and 2016. However, news had been pretty quiet, until last week.

Software

If the machines don’t need us, they’ve discovered that they need each other – and that they’re better together under Industry 4.0.

The newly updated software can save users significant amounts of time in the printing of wide-format and other project types, and works to eliminate substrate/media product waste. A new feature assists in the management of large numbers of jobs. PRINTING United Booth 3820.

Midmarket Print Productivity Suite increases competitiveness by maintaining higher efficiency, eliminating errors and simplifying production operations. The system’s flexible interface includes detailed information on production jobs. PRINTING United Booth 8233.

Digital Printing - Wide Format

The VersaUV LEC20300 from Roland DG enables high-quality CMYK printing of a vast variety of surfaces. With a 30-inch print width, it’s an excellent solution for commercial printers looking for entry into durable, rigid graphics. PRINTING United Booth 4616.

With the expansion of wide-format printing, companies like Kennickell Group are able to offer a variety of wide-format options.

There is a way to get into the wide-format business and experiment with the concept without committing to huge capital expenditures.

Mailing/Fulfillment

There are many things that can go wrong with a direct mail campaign.

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.

The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?

Digital Printing - Digital Offset

HP’s Indigo 12000 HD system is increasingly being used for applications such as professional and wedding photo prints. The system’s high-definition writing head doubles print resolution and outperforms the quality of most offset printing. PRINTING United Booth 6407.

What follows is an interview with Rosemarie Breske Garvey, VP at Blooming Color in Lombard, Ill. Blooming Color is doing some pretty spectacular work beyond traditional four-color printing and I wanted to learn more.

Dscoop is part tradeshow and part education event, with an agenda that included A-List keynotes and mentalist Lior Suchard as emcee. The sessions were the expected array of customer success stories, successful selling solutions and product reviews, but there were also a variety of sessions covering finishing, packaging and 3D printing.

Offset Printing

Heidelberg’s Speedmaster XL 106-5 press is the machine of choice for a Canadian sheetfed printer: Its integrated LED drying technology gives companies additional product options, as well as a way to access higher-margin printing opportunities. PRINTING United Booth 10143.

Citing the need to increase capacity and gain a competitive advantage, the perfecting press from RMGT was the perfect choice for a growing business. This and other solutions from the company will be represented in Dallas. PRINTING United Booth 9551.

OK, I digress from my usual finishing tech. discussion this week. Although I’m on the digital finishing side, I spent enough time in the high-volume offset world to become quite familiar with publication, periodical and catalog production.

Data Management

The need to protect and secure the data is becoming increasingly critical. Have you considered these potential causes of data loss?

The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.

A targeted direct mail list is extremely effective. Analyzing the most effective list can help you identify prospective customers.

Digital Printing - Toner

The imagePRESS C850 offers print speeds of up to 85 letter-size images per minute, duplex, long-sheet printing, and can handle heavier, coated or textured stock. The imagePRESS C850 also features in-line finishing options including creasing and trimming. PRINTING United Booth 7016.

Xerox recently unveiled the Iridesse. Now that the glitter has settled, there are a few questions to explore about its possibilities.

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

Color/Quality Control

Gina Ferrara digs deeper into her research with Madison Advisors on color migration and digital delivery.

The use of CMYK+ is poised for moderate page volume growth, based on several factors.

The perception of color is dependent on three distinct variables — the light source, the object and the receiver.

Binding

Don Piontek shares some of the diverse finishing applications and systems he’s come across in his career.

During a recent trade show, Don Piontek looked for the newest finishing technology and he found innovations in mechanical binding.

In the search for new finishing developments, Don Piontek received a LinkedIn press release alert on something called “Vpaper.”

Mergers and Acquisitions

It looked like a good fit. The seller, unfortunately, didn’t see it that way.

As a trade association president, I knew that one of my most important jobs was to offer our members a friendly, well informed, third-party perspective on strategic business issues. Today, our New Direction Partners clients want the same thing: not just information about the mechanics of M&As, but also a genuine understanding of the industry and the mindsets of the people who own those companies.

For many years, I had the privilege of serving in leadership positions with Printing Industries of New England (PINE), the largest printing trade association in the Northeast. Then as now, I was greatly impressed by the resiliency of our members and their ability to adapt to changing business circumstances.

Consumables - Ink

Slowing down and following a "Best Practices" method to paper trials and qualification will save you time and ink costs by focusing on ink and paper surface compatibility. As your cost for a better inkjet paper and print quality go up, your ink usage should go down. But only if there are best practices in place.

The fifth housing station in the upgraded Xerox 800i/1000i series can now also deliver metallic inks: gold and silver.