Theresa Hegel

As we head into 2026, here are five trends that may influence the converging worlds of print and promotional products.

Despite ongoing convergence, many misconceptions about selling promo products remain. Let’s debunk seven of the biggest myths.

ASI just wrapped its annual Power Summit and the event was chock full of insight. Here are four highlights from the show.

This blog dives into why trade shows are so important for print and promo professionals, and why they should attend upcoming shows.

ASI’s State of the Industry Report highlights five key findings for promotional products distributors and suppliers.

In promo, it’s all about relationships and consultative selling. Four top salespeople share their best sales and productivity tips.

ASI’s 2025 end-buyer research series offers insights into Gen Z’s view on promotional products, as well as other key findings.

As DTF heat transfers have become popular, commercial printers can contract their services — provided they have the right equipment.

When the calendar flips to May 1, it’s important that the print and promo industries prioritize and push sustainability efforts.

Here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

The $26.6B promo products industry offers vast opportunities, especially for commercial PSPs. Here are three entry points to consider.

The promo industry is booming and there is plenty of opportunity for printers to break in. Here are 10 points to help you get started.

As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.