Direct Mail Matters

As the holiday season approaches, catalogs are making a comeback — again. Here’s why this classic print format still drives engagement.

On his return from PRINTING United, Paul Bobnak recalls one postcard that stood out for for its personal touch. He shares why here.

As PRINTING United Expo takes Orlando next week, there’s a lot to be excited about. Paul Bobnak shares his plans for the show floor.

In direct mail, not every recipient needs the full rollout. But adding a premium touch can show select donors they truly matter.

I like to prepare early. How far along is your holiday mail planning? Here are some practical tips to get things rolling.

Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings, and in-store connections. Here’s why.