Direct Mail Matters

At the National Postal Forum, the industry will work to confront urgent challenges and new opportunities. Here’s why it matters.

In a world that’s gone digital, the mailbox is one of the last physical touchpoints. Here’s what it means for your mail piece.

As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.

Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.

After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.