Matthew Parker

When different channels are added together, it is possible to create a powerful and productive sales journey for prospects.

The Holidays are here, so here are a few guidelines for a successful seasonal break.

How do you ensure your Christmas cards create the right impression? Here are seven rules. to follow.

Here are three reasons why I firmly believe sales scripts are valuable, even for the most experienced sales people.

Here are three strategies that a sales person can use to be more like their prospect. They are all based around the idea of mirroring.

Have a go at answering these questions. You will find them very useful if you want to win more business.

Many people feel they do not have the confidence to sell print successfully, but it’s not due to a lack of skill. Here are three tips t

Many people think that a sales script results in someone reading the script word-for-word. It doesn’t have to be like that.

If we want to get anywhere near the trading levels we were used to, we have to win new business. Here are the three myths of selling.

There is a desire to get our economies going again, but what does that mean for printing companies?

Here is a detailed look at the three stages of the CESMAR system and how to approach them.

Preparing for a negotiation with a buyer takes time and consideration. Don’t throw away your time spent.

Customers are given big incentives to purchase, but often these extras are not sold properly.

If we adopt an attitude of selling on price, then selling print becomes a race to the bottom. But, there is always a lower price.

Difference is what stops buyers looking for cheaper prices. Creating the right difference is an important part of your sales strategy.