Matthew Parker

Most buyers meet a large number of people every week. It can be very hard to remember everyone, so it is vital to stand out.

This week’s blog suggests some strategies for making the changes needed to increase print sales when you’re in a decline.

Clients don’t like criticism and it sends a negative message, however, these are minor issues compared to the most important point.

At a recent print show, when someone slowed down near my stand, before they knew it they were having a tour.

A good difference makes buyers want to work with you. Creating the right difference is an important part of your sales strategy.

We spend a lot of time working on our own sales messages. However, they only work if they make us memorable to our customers.

We can all find some extra time if we really want to. The time taken to complete a task expands to fit the time available.

Most executives will make an appointment with you, but most prospects are dissatisfied with their on-phone experience, here is why.

You are highly likely to spend three solid days every month leaving messages. What follows are several alternatives to Voicemails.

Print sales has certain similarities with trying to find a girlfriend. Too much eagerness put people off. A lack of interest in other people from my part seemed to create interest in others.

There’s more to life than print. Here’s a great story that Robert Evans from Guidepost Trust shared with me on LinkedIn. He was interviewing a candidate for a print position.

Most people don’t reach out and engage with their social media network nearly as much as they should do. Here are 17 ways that you can talk with your network and potential customers.

When did you last hear of a printer going out of business because of their poor quality or service?

I’ve got some bad news for you. The bad news is that you’ve just lost your job. But your problems are only just beginning.

Are you trying to get hold of anyone who just won’t return calls or e-mails? It’s a common problem. It happens to me all the time! Many prospects and customers are just overloaded with phone messages. So what’s the solution?