Matthew Parker

Matthew Parker

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them” and check out his recently launched book, “How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met.” 

Are You a Praying Mantis?

At a recent print show, when someone slowed down near my stand, before they knew it they were having a tour.

Do You Play Hard to Get ... in Sales?

Print sales has certain similarities with trying to find a girlfriend. Too much eagerness put people off. A lack of interest in other people from my part seemed to create interest in others.

What Are You a Specialist In?

There’s more to life than print. Here’s a great story that Robert Evans from Guidepost Trust shared with me on LinkedIn. He was interviewing a candidate for a print position.