Matthew Parker, Author at Printing Impressions

August 9, 2018 3 Reasons Why Selling on Customer Service is a Bad Idea

Many printing companies say customer service sets them apart. Here are three reasons why it should never be part of your sales pitch.

July 26, 2018 If You Want to Impress Your Customers, Think Like a Brewer

To impress your customers, take a chapter out of this brewery’s book and follow some simple guidelines for customer service.

July 12, 2018 Here’s How a Bar of Chocolate Stopped Me From Losing a Prospect

Most buyers meet a large number of people every week. It can be very hard to remember everyone, so it is vital to stand out.

June 28, 2018 What are you Doing to Improve your Print Sales?

This week’s blog suggests some strategies for making the changes needed to increase print sales when you’re in a decline.

June 14, 2018 You Can Do So Much Better than Criticizing the Competition

Clients don’t like criticism and it sends a negative message, however, these are minor issues compared to the most important point.

May 24, 2018 Are You a Praying Mantis?

At a recent print show, when someone slowed down near my stand, before they knew it they were having a tour.

May 10, 2018 Does Your Company Difference Really Attract Your Prospects?

A good difference makes buyers want to work with you. Creating the right difference is an important part of your sales strategy.

April 26, 2018 Do Your Competitors Sound the Same as You?

We spend a lot of time working on our own sales messages. However, they only work if they make us memorable to our customers.

April 12, 2018 Here’s a 30-Minute Sales Challenge

We can all find some extra time if we really want to. The time taken to complete a task expands to fit the time available.

April 5, 2018 75% of Executives Are Prepared to Make an Appointment with You

Most executives will make an appointment with you, but most prospects are dissatisfied with their on-phone experience, here is why.

March 15, 2018 Do You Spend 3 Days a Month Leaving Voicemails?

You are highly likely to spend three solid days every month leaving messages. What follows are several alternatives to Voicemails.

March 1, 2018 Do You Play Hard to Get ... in Sales?

Print sales has certain similarities with trying to find a girlfriend. Too much eagerness put people off. A lack of interest in other people from my part seemed to create interest in others.

February 15, 2018 What Are You a Specialist In?

There’s more to life than print. Here’s a great story that Robert Evans from Guidepost Trust shared with me on LinkedIn. He was interviewing a candidate for a print position.

February 1, 2018 17 Ways to Engage with Your Prospects and Customers on Social Media

Most people don’t reach out and engage with their social media network nearly as much as they should do. Here are 17 ways that you can talk with your network and potential customers.

January 18, 2018 Hear of a Printer Going Out of Business Because of Poor Quality or Service?

When did you last hear of a printer going out of business because of their poor quality or service?

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