Customers are given big incentives to purchase, but often these extras are not sold properly.
Matthew Parker
If we adopt an attitude of selling on price, then selling print becomes a race to the bottom. But, there is always a lower price.
Difference is what stops buyers looking for cheaper prices. Creating the right difference is an important part of your sales strategy.
Getting prospects to remember your sales message may be difficult, but with the right points, they’re more likely to engage with you.
The printing industry is a great industry and a great community. However, we sometimes forget that it’s all about our clients.
If everyone is talking about price, it must be the best way to win a job. Or is it?
Because clients don’t know much about the technical side of print, here is what you should do to sell your equipment instead.
Printing companies that sell standard products to buyers that choose on price have customers. Do you have clients or customers?
Here’s how one printing company encouraged me to buy on price, and three things they could do about it.
It’s hard to tell your customers about every single product and service that you offer. Here’s a tip.
I have shown you how to win new work with 12-week sales projects. But am I now saying that all this really isn’t necessary?
There is another way to approach prospective clients, and that method includes social media, networking events, and referrals.
There is a tiny step between an excellent outcome and tepid results, and creating a sales plan can help you reach your sales goals.
Developing a sales plan that outlines all the activities that you are going to undertake can help you gain new customers.
Many people are unaware of the real barriers to winning new customers, or use being too busy as an excuse. Many people are not good at saying no, or not good at delegating. Sales can be seen as a full-time and a difficult task, but addressing these barriers can help you win more customers.
