Matthew Parker

There really is no reason not to be using social media as a sales channel. But that doesn’t mean it’s easy.

Getting results on social media is a lot easier than you might think. Here’s a simple four-stage process that will win you results.

We need to give our prospects and connections instructions on what to do next. Here are four effective calls to action.

The majority of people have social media profiles that will not engage their prospects. The good news is there are solutions.

Here are five reasons why you should create an engaging social media profile to help you grow your sales.

There is now little dispute that social media is an essential sales channel. Here are five stats to prove it.

You probably have less than 60 seconds to grab someone’s attention on social media. Here are some reasons to perfect your profile.

Although it may be one of your busiest times of the year, here are three reasons why you should be thinking about the New Year already.

Preparing a new sales campaign can take a lot of time. Here are three ideas for sales that can be put into practice quickly.

12-week sales projects keep you focused on meeting specific sales objectives and on winning the clients you want.

Setting annual sales targets may be common, but that doesn’t mean they’re effective. Matthew Parker offers an alternative solution.

Sometimes finding people for referrals can be difficult. So here are three little-used ways to ask for introductions.

Referrals should be a key part of any salesperson’s activity. The trouble is that many people forget to ask for them.

Every printing company will lose customers, but there are some things you can do to bring in more business.

Many printing companies say customer service sets them apart. Here are three reasons why it should never be part of your sales pitch.