Mailing/Fulfillment

Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

The Latest

Help Your Direct Mail Customer Feel Smart
August 20, 2026 at 11:49 am

The best direct mail makes recipients feel like they’re making a smart choice. Here’s how customer-focused messaging leads to action.

Postage Went Up. Now What?
August 6, 2026 at 3:36 pm

Another USPS postage increase has arrived. Before you cut campaigns or reduce volumes, here’s how to protect your direct mail plan.

The Anatomy of an Irresistible Offer
July 31, 2026 at 2:05 pm

A great design won’t save a weak offer. Here’s how to create direct mail offers that grab attention and motivate customers to respond.

Recent Blogs
Recent Video

PRINTING United Expo is coming up fast, so Paul Bobnak and Toni McQuilken share some of what mailers and shippers can expect this year.

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