Many people worry a letter will go unread, so sending a postcard is better. The truth is, both offer pros and cons. Let’s dive in.
Mailing/Fulfillment
Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.
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