Mailing/Fulfillment
Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.
Paul Bobnak and Toni McQuilken talk about a few of the stats coming out of the direct mail state of the industry reports.
Direct mail has a unique advantage when it comes to consumer trust. Here’s how to keep building credibility.
Denise Gustavson spoke with Ford Bowers about the USPS and how it could implement improvements for future sustainability.
PostcardMania’s revenue grew 39% year over year, fueled by an 84% surge in direct mail as businesses seek alternatives.
Poor mailing data can drain your direct mail budget before a single piece is delivered. Here are tips to boost campaign performance.
Todd Black, CEO of Intelisent, sat down with Printing Impressions to talk about the new Atlas Business Insights Studio.
Intelisent launched Atlas Business Insights Studio, a new analytics workspace that unlocks intelligence across direct mail initiatives.
Freedom had two major milestones to celebrate: its 40th anniversary, and the ribbon cutting for a new direct mail center.
Omaha Steaks refreshed its messaging to attract younger consumers. Its approach offers valuable lessons for marketers.
The right mailing list is only the beginning of a successful direct mail campaign. Here are some ideas to improve results.














