Mailing/Fulfillment

Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

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How to Improve Direct Mail

Direct mail is expensive, so you need to make sure you get it right. Learn the seven key elements to creating the best direct mail.

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Recent Video

Michael Makin, president and CEO of Printing Industries of America, describes the successful 2018 Print & Packaging Legislative Summit, which was held in Washington June 19-20. Attended by a large coalition of allied trade associations, industry suppliers, printers and converters, the two-day event enabled direct interaction with Congressional and Trump administration representatives. Key topics of discussion included postal reform; tariffs being imposed on imported groundwood paper, steel and aluminum; and workforce development, including renewal of the Perkins Grant.

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