Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

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Direct Mail Color Strategy

The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?

Recent Blogs
Recent Video

Having recently returned from attending the National Postal Forum, industry consultants Lois Ritarossi and Mark Fallon discuss the latest developments surrounding Informed Delivery and Informed Visibility — and how printers, mailers and direct marketers can take full advantage of these increasingly popular U.S. Postal Service programs.

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