Mailing/Fulfillment

Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

The Latest

Coalition: Act on Legislation to Save USPS

The Coalition for a 21st Century Postal Service has asked the Trump administration to support reform of USPS’ financial obligations.

New USPS Rule Would Limit Marketing Mail to Paper

USPS is “contemplating amendment” of its mailing standards for domestic mail, changing the standards for letter- and flat-size pieces.

How Direct Mail Fits in an Omnichannel Strategy

Many times, marketers look at direct mail as an old-school choice that does not fit in an omnichannel world. This is just not true.

SGIA Members Will Beneifit from 71lbs Partnership

SGIA has partnered with 71lbs to offer SGIA members a complimentary dashboard and monitoring of their UPS/FedEx accounts.

EnvyPak Receives USPS Ruling for Poly Envelope

Univenture received a USPS ruling that provides lower automation letter rates for its specially-formatted, polypropylene envelope.

Creating Influential Variable Data Direct Mail

The real power in direct mail is sending the right offer to the right person, but you need to use variable data for offers and images.

When Direct Mail Gets Digital, Brands Unite

Smart brands today are using digital print to bring many of their online marketing techniques into their customers’ homes.

3 Best Uses of Direct Mail

Marketers are spending heavily in direct mail this year. So it’s time to go over these three insights.

Former Pitney Bowes DMT Rebrands as BlueCrest

BlueCrest offers mail, print and data management software to optimize communications and IoT technology with predictive analytics.

No Wonder USPS Still Hasn't Fixed the FSS

If ignorance is bliss, as the old saying claims, then the U.S. Postal Service must be in a truly…

Self-Mailers Make Great Direct Mail

Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can

PIA Launches New Special Industry Group

PIA announced a new initiative to serve the needs of the Direct Mail business, the PIA Mailers Council.

See All

Recent Video

PIA's Michael Makin on Recent Legislative Summit

Michael Makin, president and CEO of Printing Industries of America, describes the successful 2018 Print & Packaging Legislative Summit, which was held in Washington June 19-20. Attended by a large coalition of allied trade associations, industry suppliers, printers and converters, the two-day event enabled direct interaction with Congressional and Trump administration representatives. Key topics of discussion included postal reform; tariffs being imposed on imported groundwood paper, steel and aluminum; and workforce development, including renewal of the Perkins Grant.

See All