Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response, you need to ask the right questions at the planning stage.
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon.
Start your 2019 year off right with a better direct mail marketing strategy.
Does your direct mail resonate with women? Women are powerful in the marketplace.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit in an omnichannel world. This is just not true.