Summer Gould

If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

Without clear objectives, direct mail campaigns are a shot in the dark. Here’s a guide to setting effective goals that drive results.

Endless folds transform direct mail into an engaging experience that can increase response rates and leave a lasting impression.

If you’re looking to break through the noise, dimensional mail might be your secret weapon. Here are some strategies to get started.

In 2025, direct mail personalization goes beyond adding a name. It’s about using data-driven insights to craft meaningful messages.

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here’s how.

Direct mail offers the power of touch — something no digital channel can replicate. Here are strategies to harness this opportunity.

Summer Gould highlights insights from Winterberry Group’s 2024 Report on how direct mail is evolving and more vital than ever.

Data shows that print has evolved alongside digital to create more impactful marketing strategies. Here’s how to take advantage.

Millennials embrace direct mail when it’s authentic and interactive. Here are five ways to connect with this digital-savvy audience.

Data list enhancement can help tailor your direct mail messages more effectively. Here are eight benefits to utilizing this strategy.

With all the digital noise, direct mail stands out for its personal, tangible impact. Here’s how to make direct mail irresistible.

Be prepared for direct mail in 2025 with these five predictions.

We’ve answered three common questions so you can have confidence that your direct mail will provide a good ROI.

USPS announced no postage increase for January 2025, making it the perfect time to maximize postal savings through its promotions.