The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit in an omnichannel world. This is just not true.
The real power in direct mail is sending the right offer to the right person, but you need to use variable data for offers and images.
Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the
Direct mail is expensive, so you need to make sure you get it right. Learn the seven key elements to creating the best direct mail.
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
USPS Informed Delivery allows customers to receive emails with grey-scale images of the address side of letter-sized mail pieces.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.