Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
USPS Informed Delivery allows customers to receive emails with grey-scale images of the address side of letter-sized mail pieces.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.
Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail
When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see
Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the
How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and
With social media as an integral part of people’s daily lives, integrating it with your direct mail can really help drive response.
All direct mail pieces tell a story. Are yours telling the story you want, or one by default?
I keep a stash of the direct mail examples that worked on me for reference on client projects. Let’s look at a couple of great ones.
A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more?
We put our heads together to come up with this list of what not to do that will keep you out of trouble.