We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Whether you’re driving customers to your event, geopmapping on direct mail allows you to reach your customers using personalization.
A targeted direct mail list is extremely effective. Analyzing the most effective list can help you identify prospective customers.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Direct mail marketing can be fun! The more interactive it is, the better your results are going to be.
The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.