There are a lot of things you can do to make your direct mail different, but one of the least expensive things is to change your folds.
As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning.
Many marketers are struggling to generate leads that convert to sales, and it’s clear that more efficient strategies are needed.
Direct mail marketing is a very powerful response driver when used correctly.
From direct mail to billboards, print should be a significant component in your optichannel experience strategy.
During a time of crisis it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them.
The USPS, like many essential businesses, have been greatly impacted by this crisis, and so has direct mail marketing in general.
Technology is a great way to engage your customers and prospects with your direct mail pieces.
The purpose of the 2020 Tactile, Sensory, & Interactive Mail promotion is to encourage sensory engagement with physical mail pieces.
According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
These are just some of the things you can do with your direct mail to enhance your ROI, beyond paper, finishing, and coating.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.