Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.
Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.
Designing for direct mail can be broken up into three segments: layout, color/images, and copy. Let’s dive into the details.
EDDM is designed to help businesses reach every home, every address, every time. Here’s how to know if it’s right for you/your client.
Helping customers track how effective their direct mail is can show you are a strategic partner and prove which direct mail works best.
Take advantage of these postal promotions for 2024 to help your customers save money and stand out with direct mail.
Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.
Here are two direct mail examples that highlight the importance of making direct mail attention-grabbing and relevant.
By adding mobile, you can spice up print, create a “wow” factor, and make it even easier to respond. Here are five ways to get started.
In order to meet USPS guidelines, here are some things to keep in mind as you are preparing a flat size direct mail campaign.
Discover how to avoid costly design pitfalls and optimize your direct mail campaign with these tips on booklets.
When designing self-mailers, it’s essential to understand USPS regulations to maintain creativity and optimize postage rates.
Design elements can cause a mailing to go at a higher rate of postage. Here are some tips as you prepare for a direct mail campaign.
Beginning July 9, 2023, postage rates will increase. Utilize these promotions provided by the USPS to save on postage.
In the final article in this series, we discuss direct mail timing to better plan direct mail campaigns and gain a competitive edge.