As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
These are just some of the things you can do with your direct mail to enhance your ROI, beyond paper, finishing, and coating.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.
Paper stock is a great tool to create direct mail that enhances your ROI, and come up with a strategy to get attention.
What direct mail experience do your customers and prospects get when they receive your mail pieces?
There are many things that can go wrong with a direct mail campaign.
We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Whether you’re driving customers to your event, geopmapping on direct mail allows you to reach your customers using personalization.
A targeted direct mail list is extremely effective. Analyzing the most effective list can help you identify prospective customers.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.