Summer Gould

As AI dominates marketing discussions, direct mail is gaining ground alongside it. Here’s what research shows about the channel.

As the USPS prepares another postage increase in July 2026, it’s essential to make your direct mail work harder. Here are some ideas.

Direct mail has been surrounded by outdated marketing assumptions. This blog sets the record straight on the most common myths.

The difference between a winning direct mail campaign and one that falls flat almost always comes down to the data behind the list.

Everyone wants to save money on direct mail, but cutting costs may be the reason performance is suffering. Here’s why.

A strong offer is the key to any successful direct mail campaign. Without it, even the best design gets ignored. Let’s break it down.

Direct mail campaigns that perform best are rarely random. Here’s how to build a strategy that actually works.

If you’re sending the same format to every audience, you’re leaving response on the table. Here’s a guide to choosing the right option.

In direct mail, design may draw the eye, but the right words drive response. Utilize these strategic keywords to spark action.

Most mail gets tossed, but every so often, a piece earns a second look. That’s design with intention. Let’s break it down here.