Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Self-Mailers Make Great Direct Mail

Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can

How to Improve Direct Mail

Direct mail is expensive, so you need to make sure you get it right. Learn the seven key elements to creating the best direct mail.

How to Save Money on Postage

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Is Your Direct Mail Misunderstood?

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

Direct Mail: Remember Me?

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and