Summer Gould

In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

Thanksgiving is about connection and gratitude. So, here’s a five-course feast of pro tips to make your next campaign effective.

In today’s crowded landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest data proves it.

With postage rates holding steady, marketers gain a rare opportunity to plan with confidence. Here’s how to make the most of it.

Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.

Direct mail shouldn’t be a monologue. It’s the start of a conversation. Here’s what to keep in mind when crafting your next mail piece.

Direct mail is highly effective, but only when executed well. Here are the most common direct mail pitfalls and how to fix them.

If you send direct mail, now’s the time to leverage USPS promotions still active through the end of the year. Here’s a breakdown.

Retargeting has long been a cornerstone of digital marketing. But when applied to direct mail, the response can be even more powerful.

Direct mail delivers proven results, but testing is the key to unlocking its full potential. Here’s how to make testing simple.