Data Management

Let’s look at four areas impacted by privacy and discuss pros and cons of these requirements to help you define a deployable strategy.

Leveraging data to inform direct marketing campaigns (both direct mail and digital) is more important than ever.

Pat McGrew shares news about new privacy laws being passed that will REQUIRE opt-ins from consumers to receive direct marketing.

Heeter Printing Company announced its Imperium web application has earned Certified status for information security by HITRUST.

Moore has acquired Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry.

For the 2020 holiday season, Amazon made its largest push yet into direct mail with a huge (and expensive) toy catalog.

Quad’s QDMX platform allows direct marketers to maximize personalization while driving down postage costs with faster turnaround times.

The days of “spray-and-pray” marketing are over. Now, direct mail and other PSPs must demonstrate expertise in data management.

During the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing.

Mail.dat and Mail.XML have become the mailing industry standard for effective communication for efficient processing and entry of mail.

The ingredients of innovation are universal and can be distilled into four key elements.

DATAMATX has met the key compliance regulations and industry requirements for the security of protected health information.