Data Management

In the era of big data, there are efficient ways to derive a segmentation to deliver the right thing to the right person.

I’ve never understood the rush to abandon print marketing in favor of digital, when they so clearly complement each other.

A study finds that amidst data privacy concerns, consumers would be willing to share data if it meant better customer experience.

The new solution blends RRD’s deep expertise in shopper experience research, data analytics, in-store strategy and retail activations.

What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?

Here are eight, or maybe nine, not quite so obvious magazine publishing predictions that will help you prepare for the year ahead.

CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.

Cybercrime poses a tremendous risk to businesses. However, there are actions you can take to secure your digital printing environment.

Vistaprint left calls, chats, and emails from customer service in an unencrypted online database.

The examination allows Johnson & Quin to reassure its clients that the company is continuously monitoring its security procedures.

EFI recognized MMT for the 300th printer installation milestone achievement at the PRINTING United tradeshow in Dallas.

The need to protect and secure the data is becoming increasingly critical. Have you considered these potential causes of data loss?