Data Management

Personalization is at the heart of serving customers and thanks to the evolution of technology, mass personalization is a reality.

The new ingredient for success in print manufacturing is data – and skill data management is a new core competence for printers.

When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?

Big data is part of a larger solution, but the real power lies in using the right data. Here are some fundamental principles for PSPs.

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.

California’s privacy act will require marketers and direct mailers to adhere to new regulations. Here’s what you need to know.

With the 2020 elections already underway, social media marketing is in the spotlight.

Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”

The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.

Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.

U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”

As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting.