Data Management

What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.

The gist of the California law protecting customer data privacy looks a lot like the EU’s enacted General Data Protection Regulation.

The fact is, an awful lot of data is simply collected, but never managed or “cleansed” at all.

DMA CEO Tom Benton spoke about the Association of National Advertisers acquiring DMA and what that means for data-driven marketers.

A solid workflow allows printers to do more than move jobs through more quickly; it allows them to make informed business decisions.

DMA is now part of ANA, per an announcement from the Association of National Advertisers.

If you’ve gotten emails from businesses updating their privacy policies, it’s because of the new General Data Protection Regulation.

Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.

Melissa and NAPCO Media announced highlights of its new research showing U.S. companies are still unprepared for the E.U.’s GDPR.

PI spoke with Cheryl Kahanec about her future plans for Quantum, her past and where she sees the printing industry headed in general.

Big data is an awesome tool, but the brand review process should not be automated. Here are three tips.

Quad/Graphics HealthVision Solution and the HiCO Environment have earned Certified status for information security by HITRUST.