Data Management

Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”

The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.

Omnichannel requires more data, integration and investment than multichannel marketing alone — but the results will be well worth it.

U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”

As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting.

The direct mail, integrated marketing solutions and data services provider completed an exam verifying its data security processes.

BCC Software has released Compliance+, a data quality product designed to maximize the potential of every contact list.

What really is big data? Understand the different types of data to help determine how they might be used together to provide the answer

What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.

The gist of the California law protecting customer data privacy looks a lot like the EU’s enacted General Data Protection Regulation.

The fact is, an awful lot of data is simply collected, but never managed or “cleansed” at all.

DMA CEO Tom Benton spoke about the Association of National Advertisers acquiring DMA and what that means for data-driven marketers.