Data Management

The days of “spray-and-pray” marketing are over. Now, direct mail and other PSPs must demonstrate expertise in data management.

During the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing.

Mail.dat and Mail.XML have become the mailing industry standard for effective communication for efficient processing and entry of mail.

The ingredients of innovation are universal and can be distilled into four key elements.

DATAMATX has met the key compliance regulations and industry requirements for the security of protected health information.

SCREEN Americas has completed a SOC 2 audit, which provides third-party validation that its security practices meet industry standards.

We are in uncharted territory, much as we were in previous economic downturns, but now is a good time to cleanse customer data.

In the era of big data, there are efficient ways to derive a segmentation to deliver the right thing to the right person.

I’ve never understood the rush to abandon print marketing in favor of digital, when they so clearly complement each other.

A study finds that amidst data privacy concerns, consumers would be willing to share data if it meant better customer experience.

The new solution blends RRD’s deep expertise in shopper experience research, data analytics, in-store strategy and retail activations.

What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?