Designing for print and designing for digital presentation can be quite different. Regardless, materials should engage the audience.
Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?
Digital printing has been part of the printing industry for over two decades, yet many printers still struggle with sales strategies.
Variable printing technology makes it possible to match typography to audiences, but font usage in variable documents can be tricky.
Have you taken the time lately to analyze your competition? Competitor research shouldn’t be an intimidating thought.
Here are some of the most common complications challenging printers attempting to process PDF files.
Some printers decide to outsource managing a mailing system, while others bring it in-house. Which is the better option?
Print creates strong connections, and one method of intensifying engagement with printed pieces is by adding embellishments.
Social media is an important business tool. It is foolish to ignore this powerful way to promote your brand.
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.
Producing the best direct mail results requires both creative designs and compliance with postal mail best practices.
Let’s consider some of the most common scenarios that guide a printing company’s decision about a potential inkjet press acquisition.
Marketing can seem time consuming and complex, but it’s not. Here are 10 ideas to help you get started.
Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense.
Print companies need employees with skills in offset printing, color adjustment, plate making, imposition, and pre-press.