Roger Gimbel

Retaining clients is as crucial to the health of your business as acquiring new ones. Here are some ideas for a retention strategy.

If one trend is dominating marketing, it’s personalization. Let’s take a look at strategies you can employ to create marketing magic.

Skills training is often seen as a cost, but it’s actually an investment that boosts competitiveness and fosters employee retention.

Cloud computing has transitioned from a distant concept to a pivotal aspect of business operations. Here’s what to know.

Data enhancement is an excellent tool to distinguish your business. Here’s what you need to know about data and how you can utilize it.

In the final installment of this three-part series, we focus on employing automation as a competitive advantage.

In this article, we discuss how printers can best hold on to staffers already on the payroll who are performing at high levels.

Helping clients dive into the realm of motion can be a differentiating factor for your printing business.

Retaining business often comes down to competitive customer service. Online portals can offer customers self-service and 24/7 access.

Designers play a crucial role in direct mail by creating appealing pieces. Here is how to help them understand the fundamentals.