Pairing the tactile impact of direct mail with the immersive power of AR continues to be a winning formula. Here’s why it’s worth it.
By adding mobile, you can spice up print, create a “wow” factor, and make it even easier to respond. Here are five ways to get started.
Here are five terms that may impact your organization and your clients’ print applications.
A recent article highlighted Harvey Levenson’s clickable paper book. Now, he describes how the interactive printed textbook came about.
The value it brings to all forms of print is significant, and if you’re not engaging with this medium then you should ask yourself why.
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?
This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.
