Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
On Thursday May 11, around 150 Konica Minolta production print users gathered in Vienna for a day of presentations at the inaugural meeting of PROKOM, the Konica Minolta user community. With the focus, at least at first, on users of cut-sheet light to mid-production color and black-and-white digital print, the opportunity for PROKOM is unlike many other user groups, which tend to focus on higher levels of production.
Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.
If you had a chance to read my last QR code rant, brace yourself—QR codes are not the culprit here. On further investigation, the problem turns out to be us (or our clients). An experience at a new Indian restaurant caused me to scan the QR code on their cups, which only led to their Website. BORING.
Coca-Cola does it. KFC does it, too. There’s no reason why you and your clients shouldn’t benefit from the use of QR codes on cups, hats or other promotional items as well. Readability is a simple enough problem to solve.