This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
A textbook with interactive content that never becomes obsolete is an innovative step forward for teaching graphic communication.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.