QR Codes are Even More Relevant in 2019
April 23, 2019 at 2:03 pm

Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.

PROKOM in Vienna: The First Konica Minolta User Community Meeting
May 25, 2017 at 11:07 am

On Thursday May 11, around 150 Konica Minolta production print users gathered in Vienna for a day of presentations at the inaugural meeting of PROKOM, the Konica Minolta user community. With the focus, at least at first, on users of cut-sheet light to mid-production color and black-and-white digital print, the opportunity for PROKOM is unlike many other user groups, which tend to focus on higher levels of production.

NFC Technology Brings Paper 'Alive'
April 15, 2015 at 9:44 am

Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.

Why Augmented Reality is Doing You a Disservice
July 30, 2014

Some marketers want to use technology whether it makes sense—and thus provides a good user experience—or not. A good user experience takes work. Lots of work. It has to be planned and executed well.

When Technology Kills Your Marketing Efforts
December 18, 2013

If you had a chance to read my last QR code rant, brace yourself—QR codes are not the culprit here. On further investigation, the problem turns out to be us (or our clients). An experience at a new Indian restaurant caused me to scan the QR code on their cups, which only led to their Website. BORING.