This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
A textbook with interactive content that never becomes obsolete is an innovative step forward for teaching graphic communication.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
On Thursday May 11, around 150 Konica Minolta production print users gathered in Vienna for a day of presentations at the inaugural meeting of PROKOM, the Konica Minolta user community. With the focus, at least at first, on users of cut-sheet light to mid-production color and black-and-white digital print, the opportunity for PROKOM is unlike many other user groups, which tend to focus on higher levels of production.