What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?
This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.
Printers have barely begun exploiting interactive print and more importantly, to sell the concepts to their customers.
A textbook with interactive content that never becomes obsolete is an innovative step forward for teaching graphic communication.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
On Thursday May 11, around 150 Konica Minolta production print users gathered in Vienna for a day of presentations at the inaugural meeting of PROKOM, the Konica Minolta user community. With the focus, at least at first, on users of cut-sheet light to mid-production color and black-and-white digital print, the opportunity for PROKOM is unlike many other user groups, which tend to focus on higher levels of production.
