A magazine detailed a four-step strategy to improve marketing outcomes, specifically at trade shows. Here is how it can add value.
Organizational Leadership
Monitoring your business from the outside in is an effective tool in uncovering outdated information and neglected maintenance.
Upon researching multiple successful companies, it was evident they all share this one trait: most valuable processes (MVPs).
Despite the prevalence of digital, one tried and true method of planning and keeping track still shines through: the written word.
Strategy sessions can reveal familiar patterns and enduring issues. Creating an “issues-based agenda” may clear the path for progress.
Utilizing the “discovery meeting” in your client development can enable thoughtful questioning and more targeted proposals.
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