Organizational Leadership

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of “System Busters: How to Stop Them in Your Business and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.

A magazine detailed a four-step strategy to improve marketing outcomes, specifically at trade shows. Here is how it can add value.

Monitoring your business from the outside in is an effective tool in uncovering outdated information and neglected maintenance.

Upon researching multiple successful companies, it was evident they all share this one trait: most valuable processes (MVPs).

Despite the prevalence of digital, one tried and true method of planning and keeping track still shines through: the written word.

Strategy sessions can reveal familiar patterns and enduring issues. Creating an “issues-based agenda” may clear the path for progress.

Utilizing the “discovery meeting” in your client development can enable thoughtful questioning and more targeted proposals.

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