Direct mail isn’t dying — it’s evolving. In this episode of Her Imprint, Susan Foley, CEO of Diamond Envelope, shares how her family business produces more than a billion envelopes a year while embracing innovation, AI, and new tactile technologies that keep mail relevant in a digital world. It’s a conversation about leadership, legacy, and why manufacturing still offers powerful career opportunities.

This week, we chat about how important personalization is in producing a direct mail piece that resonates with its intended audience.

Expansion is often a positive sign of growth for a print service provider, but it necessitates planning and, ultimately, flexibility.

The biggest challenge for CEOs isn’t strategy, it’s the flood of distractions on their desk. The key is learning what belongs there.

Sales letters rarely succeed without the right follow-up, but crafting one that sparks interest is challenging. Here’s a golden rule.

As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.

Solimar Systems celebrates 35 years of business with thousands of global customers and a commitment to customer success.

Gerrit Zwergel, CEO and CFO of Koenig & Bauer, is applying decades of leadership to help customers capture new waves of opportunity.

Print is no longer just ink on paper. In this episode of Her Imprint, Lidia Latrowski shares how her creative background in fashion and photography evolved into a leadership role at Duggal Visual Solutions — where print, digital, fabrication, and immersive experiences come together. It’s a conversation about confidence, creativity, and how technology is redefining what print can be.

Here are the seven most influential trends shaping commercial printing in 2026, drawn from Alliance Insights research and analysis.