Direct mail campaigns that perform best are rarely random. Here’s how to build a strategy that actually works.
Senior Content Editor Toni McQuilken shares her journey to becoming a G7+ Expert and what it’s like taking the in-person certification.
It’s hard not to sound salesy when you are, you know, in sales. This week, Bill Farquharson shares how to be effective but not pushy.
Lawton Connect has expanded its production capabilities with the installation of a new RMGT 970ST-5+CC five color press.
Direct mail campaigns that perform best are rarely random. Here’s how to build a strategy that actually works.
Sustainability has become a part of doing business. And, whether efforts to become more sustainable are kicked off by environmental com
Print is more than products — it’s an experience. In this episode of Her Imprint, Carly Crow shares how her marketing background led her into the print and promotional products industry and how she helped reinvent a legacy business through innovation, technology, and community. From brand integrity to AI-powered workflows, Carly offers a fresh perspective on where print is headed next.
The industry mourns the loss of former Sun Chemical CEO Edward Barr; the latest Target Report is out; and more.
Recent research reveals how AI is reshaping print, from faster estimating to smarter workflows and stronger competitive advantage.
Daphne Bien-Aimé didn’t plan a career in print. After starting as a receptionist, curiosity led her to explore every corner of the industry — from project coordination to operations leadership at Duggal Visual Solutions. In this episode of Her Imprint, Daphne shares why mentorship, collaboration, and curiosity are the keys to building a lasting career in print.
Working to prevent problems before they occur can save you frustration and money. Here are 10 keys to thinking upstream.
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