Most mail gets tossed, but every so often, a piece earns a second look. That’s design with intention. Let’s break it down here.
Paul Bobnak reflects on how a walk through Philadelphia’s history offered a timely reminder of the power of handwritten communication.
Strong direct mail design isn’t about decoration. It’s about clarity and intent. Here are the key elements to get it right.
Direct mail and junk mail are not equal – one gets responses and prompts action, and the other just goes in the trash.
Direct mail isn’t just surviving the digital era, it’s outperforming expectations. Here are the key trends shaping direct mail in 2026.
Over the years, Paul Bobnak has collected mail and research to understand the direct mail space. Here are three studies that stood out.
Amazon, one of the largest USPS customers, is considering cutting ties with the postal service when its contract expires next year.
The best direct mail is anything but junk. In a cluttered digital landscape, it remains a trusted touchpoint that gets noticed.
In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.
As the holiday season approaches, catalogs are making a comeback — again. Here’s why this classic print format still drives engagement.
