Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response, you need to ask the right questions at the planning stage.
Although USPS mailing promotions took a break in 2018, they are back for 2019. This year there are five old ones and one new one.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
The USPS Informed Delivery program continues to gain momentum. Here’s how it works.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.