We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Without considering postal requirements, PSPs can cause their clients to lose money and delay the delivery of mailpieces.
Whether you’re driving customers to your event, geopmapping on direct mail allows you to reach your customers using personalization.
The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.
Quad Chairman, President and CEO Joel Quadracci testified before Congress on behalf of the Coalition for a 21st Century Postal Service.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
