As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.
Direct mail campaigns that perform best are rarely random. Here’s how to build a strategy that actually works.
Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.
If you’re sending the same format to every audience, you’re leaving response on the table. Here’s a guide to choosing the right option.
After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.
In direct mail, design may draw the eye, but the right words drive response. Utilize these strategic keywords to spark action.
Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.
Most mail gets tossed, but every so often, a piece earns a second look. That’s design with intention. Let’s break it down here.
Paul Bobnak reflects on how a walk through Philadelphia’s history offered a timely reminder of the power of handwritten communication.
Strong direct mail design isn’t about decoration. It’s about clarity and intent. Here are the key elements to get it right.
