Some printers decide to outsource managing a mailing system, while others bring it in-house. Which is the better option?
While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
Near the height of election season, it’s the perfect time for a tale about the unique strengths of direct mail.
Let’s look at facts about the agency that’s central to American life – and the largest expense for most magazine publishers.
How much “noise” will be required to have our direct mail marketing offerings heard against this cacophony of digital messages?
Direct mail marketing is a very powerful response driver when used correctly.
Producing the best direct mail results requires both creative designs and compliance with postal mail best practices.
She outlined the progress of the federal government’s response and what its future efforts along these lines are likely to bring.
The USPS, like many essential businesses, have been greatly impacted by this crisis, and so has direct mail marketing in general.
Here is a resource for postal updates that includes direct links to the affected agencies’ or companies’ web pages.
