The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.
Quad Chairman, President and CEO Joel Quadracci testified before Congress on behalf of the Coalition for a 21st Century Postal Service.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response, you need to ask the right questions at the planning stage.