Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Phone or text: (201) 394-8160.

Your Top 20 Prospects

Many CEOs struggle to list their top 20 prospects. Prioritizing the cultivation of top clients can yield significant growth.

What's On Your Dashboard?

Creating a dynamic dashboard that prioritizes what is truly most important, can help propel your business forward in real time.

There's a Lesson in There Somewhere

It’s become essential for businesses to partake in “environmental scanning” and adapt to evolving trends and regulations.

Having an Issue with Issues

In a strategy session, a major issue was brought to light, prompting constructive discussion. Here’s why this practice is essential.

Preparing to Plan: Five Key Questions

It’s no coincidence that high-performing organizations engage in formal planning. These five questions can help gauge your readiness.

A Four-Step Look at Client Value

A magazine detailed a four-step strategy to improve marketing outcomes, specifically at trade shows. Here is how it can add value.

The Power of Outside In

Monitoring your business from the outside in is an effective tool in uncovering outdated information and neglected maintenance.

Every Organization Needs an MVP

Upon researching multiple successful companies, it was evident they all share this one trait: most valuable processes (MVPs).

Write It Down!

Despite the prevalence of digital, one tried and true method of planning and keeping track still shines through: the written word.

What's In the Way?

Strategy sessions can reveal familiar patterns and enduring issues. Creating an “issues-based agenda” may clear the path for progress.

The Power of Discovery

Utilizing the “discovery meeting” in your client development can enable thoughtful questioning and more targeted proposals.

Flexibility and a Strong Core

Just as flexibility and core are key to achieving physical fitness, applying these principles to strategic planning leads to success.

The Tyranny of More

When grappling with too many organizational objectives, leadership teams often struggle with prioritization. Here are some tips.

Strategic Organizational Design

Strategic organizational design can ensure alignment between all areas of an enterprise. Here are some ideas for improvement.