Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

A Second Cup of Coffee
May 14, 2026 at 11:19 am

There’s been a lot written about employee engagement, but it’s often simple gestures that help create a better workplace atmosphere.

Performance Management — Part 4
May 7, 2026 at 11:08 am

The final part of this series explores how employee conduct aligns with organizational values, and why that alignment is essential.

Performance Management — Part 2
April 23, 2026 at 11:18 am

Keeping score doesn’t have to be complicated—simple, aligned metrics can clearly communicate organizational performance. Here’s how.

What’s on Your Desk?
March 19, 2026 at 2:33 pm

The biggest challenge for CEOs isn’t strategy, it’s the flood of distractions on their desk. The key is learning what belongs there.

Market Share Strategy
March 12, 2026 at 2:49 pm

In a market where customers have more choices than ever, growth increasingly depends on a company’s ability to stand out.