Communicating with customers in a way that makes them anticipate a positive experience drives sales and fosters relationships.
Selling Is Simple
Ignoring opportunities for clarification can lead to missed chances for growth. Here’s what sales reps can do better.
As Bill Gillespie recounts selling his boat, he also emphasizes the importance of recognizing when to “cut the cord” in business.
Taking a customer-centric approach to sales will get customers listening. Invest your energy in understanding them, not your equipment.
In business, recognizing and celebrating diverse strengths, whether technical or business-oriented, can lead to success and innovation.
Working on an RFP for a company you have no relationship with, is like dating someone for their wallet — a dead end. Here’s why.
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