Want to take control of your sales conversations? Start by asking better questions. Bill Gillespie explains why in this week’s blog.
Selling Is Simple
Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).
Sales reps walk into calls without a clear goal, then wonder why they’re not making progress. Bill Gillespie shares a better tactic.
Selling doesn’t require tricks — just persistence, honesty, and a little personality. Show up as yourself, and people will notice.
In sales, it’s easy to point out someone else’s missteps. It’s harder to acknowledge when you’re the one in the way.
Too often, we assume our value lies in the things we build or the tools we use — but our customers see something deeper.
Your most demanding client might be your best opportunity. When you solve their toughest problems, you earn an unbeatable reputation.
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