Selling Is Simple

Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).

Bill Gillespie doesn’t believe in sales shortcuts. But he does know one simple action that can up your sales game. He shares it here.

In sales, when you lead with creativity and solutions instead of price, you stop managing specs and start creating value for clients.

Bill Gillespie shares how he learned — the hard way — that it’s important to makes space for every type of thinker on the sales force.

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