Gina Ferrara digs deeper into her research with Madison Advisors on color migration and digital delivery.
The use of CMYK+ is poised for moderate page volume growth, based on several factors.
The perception of color is dependent on three distinct variables — the light source, the object and the receiver.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?
The task that color management sets out to achieve is by no means easy. Recently at the Rochester Institute of Technology (RIT), I completed a color management systems course and afterwards took on the challenge of color managing a weekly magazine.