If you order a burger, you are offered fries as an upgrade. So why aren’t PSPs taking advantage of the same upselling opportunities?
Profitable Printing Relationships
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them” and check out his recently launched book, “How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met.”
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
Effective print selling starts with the right message for the right prospect. Learn how the TPD Principle can help achieve this.
If every printing company sends the same sales email, price becomes the only differentiator. Here’s what to focus on instead.
Accurate sales forecasting doesn’t require a crystal ball. Learn how a pipeline spreadsheet can keep your sales goals on track.
Sales isn’t one-size-fits-all, and your team’s targets shouldn’t be either. Here’s a strategy that works better.
A revenue target is essential for salespeople, but hitting it requires a clear strategy with ongoing support. More on it here.
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