Most buyers meet a large number of people every week. It can be very hard to remember everyone, so it is vital to stand out.
Profitable Printing Relationships
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
This week’s blog suggests some strategies for making the changes needed to increase print sales when you’re in a decline.
Clients don’t like criticism and it sends a negative message, however, these are minor issues compared to the most important point.
At a recent print show, when someone slowed down near my stand, before they knew it they were having a tour.
A good difference makes buyers want to work with you. Creating the right difference is an important part of your sales strategy.
We spend a lot of time working on our own sales messages. However, they only work if they make us memorable to our customers.
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