There is another way to approach prospective clients, and that method includes social media, networking events, and referrals.
Profitable Printing Relationships
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
With the changes in technology, market conditions and client expectations, business leaders can no longer wait and hope things will improve on their own. Business transformation is no longer a once-in-a-lifetime event. Rather, it has become an ongoing reality.
Changing the trajectory of a business is difficult to do while simultaneously operating your core competencies. Mike provides strategy and insight to owners and CEOs in the Graphic Communications Industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion and helping leaders navigate change through a common sense and practical approach.
His no-nonsense presentations offer tools for organizational change, performance management and strategic sales growth through both organic sales and acquisitions.
There is a tiny step between an excellent outcome and tepid results, and creating a sales plan can help you reach your sales goals.
Developing a sales plan that outlines all the activities that you are going to undertake can help you gain new customers.
Many people are unaware of the real barriers to winning new customers, or use being too busy as an excuse. Many people are not good at saying no, or not good at delegating. Sales can be seen as a full-time and a difficult task, but addressing these barriers can help you win more customers.
The most common reason that I hear for failing to carry out sales activities is that the customers must come first.
Regardless of what position you’re in, you should be prepared to lose a fair amount of business over the next twelve months.
More Blogs
