Most buyers meet a large number of people every week. It can be very hard to remember everyone, so it is vital to stand out.
Profitable Printing Relationships
This week’s blog suggests some strategies for making the changes needed to increase print sales when you’re in a decline.
Clients don’t like criticism and it sends a negative message, however, these are minor issues compared to the most important point.
At a recent print show, when someone slowed down near my stand, before they knew it they were having a tour.
A good difference makes buyers want to work with you. Creating the right difference is an important part of your sales strategy.
We spend a lot of time working on our own sales messages. However, they only work if they make us memorable to our customers.