Printing companies that sell standard products to buyers that choose on price have customers. Do you have clients or customers?
Profitable Printing Relationships
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
Here’s how one printing company encouraged me to buy on price, and three things they could do about it.
It’s hard to tell your customers about every single product and service that you offer. Here’s a tip.
I have shown you how to win new work with 12-week sales projects. But am I now saying that all this really isn’t necessary?
There is another way to approach prospective clients, and that method includes social media, networking events, and referrals.
There is a tiny step between an excellent outcome and tepid results, and creating a sales plan can help you reach your sales goals.
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