If we adopt an attitude of selling on price, then selling print becomes a race to the bottom. But, there is always a lower price.
Profitable Printing Relationships
Difference is what stops buyers looking for cheaper prices. Creating the right difference is an important part of your sales strategy.
Getting prospects to remember your sales message may be difficult, but with the right points, they’re more likely to engage with you.
The printing industry is a great industry and a great community. However, we sometimes forget that it’s all about our clients.
If everyone is talking about price, it must be the best way to win a job. Or is it?
Because clients don’t know much about the technical side of print, here is what you should do to sell your equipment instead.