Here is a detailed look at the three stages of the CESMAR system and how to approach them.
Profitable Printing Relationships
Preparing for a negotiation with a buyer takes time and consideration. Don’t throw away your time spent.
Customers are given big incentives to purchase, but often these extras are not sold properly.
If we adopt an attitude of selling on price, then selling print becomes a race to the bottom. But, there is always a lower price.
Difference is what stops buyers looking for cheaper prices. Creating the right difference is an important part of your sales strategy.
Getting prospects to remember your sales message may be difficult, but with the right points, they’re more likely to engage with you.