Let’s look at four areas impacted by privacy and discuss pros and cons of these requirements to help you define a deployable strategy.
Leveraging data to inform direct marketing campaigns (both direct mail and digital) is more important than ever.
We are in uncharted territory, much as we were in previous economic downturns, but now is a good time to cleanse customer data.
Here are eight, or maybe nine, not quite so obvious magazine publishing predictions that will help you prepare for the year ahead.
Cybercrime poses a tremendous risk to businesses. However, there are actions you can take to secure your digital printing environment.
The need to protect and secure the data is becoming increasingly critical. Have you considered these potential causes of data loss?
The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.
A targeted direct mail list is extremely effective. Analyzing the most effective list can help you identify prospective customers.
With its flexibility and an ability to produce small batches, digital printing is changing every category, but not magazine publishing.