The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.
Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission…
With the new generation of finishing systems, connectivity has become a big selling point. Given the shift to shorter runs, machine availability, makeready time, and productivity are all critical to profits. So, accurate metrics have become more important than ever.
Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.
How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.