In this episode of Printing's Alive, Warren Werbitt is joined by Nick Gawreluk, founder of Print Profit. Gawreluk shares his perspective on how to sustainably run a successful print business. With his extensive experience as an industry strategist, speaker, and educator, Gawreluk delves into why traditional print pricing models are flawed and how modern data-driven strategies can help printers increase their profitability.
00:39 Introducing Nick Gawreluk from Print Profit
01:36 The Evolution of the Printing Industry
02:43 Challenges in the Printing Business
04:19 Gawreluk's Journey and Passion for Print
06:29 The Importance of Cost Analysis
09:19 Modernizing Print Business Strategies
11:19 The Role of Data in Profitability
15:34 Engaging with Traditional Print Owners
19:07 Collaborating for Industry Success
23:22 The Future of the Printing Industry
33:09 Handling Customer Pricing Objections
33:47 Sales Strategies and Value Addition
34:55 Understanding Market Competition
36:14 Importance of Knowing Your Costs
40:06 Adapting to Industry Changes
42:48 Collaboration and Equipment Investment
58:11 Final Thoughts and Future Plans
To watch the audio version of this podcast, click here.
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