Breaking Pricing Myths: Modern Profit Strategies for Printers
Warren Werbitt talks with Nick Gawreluk to discuss his perspective on how to sustainably run a successful print business.
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      News Desk

      In this episode of Printing's Alive, Warren Werbitt is joined by Nick Gawreluk, founder of Print Profit. Gawreluk shares his perspective on how to sustainably run a successful print business. With his extensive experience as an industry strategist, speaker, and educator, Gawreluk delves into why traditional print pricing models are flawed and how modern data-driven strategies can help printers increase their profitability.

      00:39 Introducing Nick Gawreluk from Print Profit

      01:36 The Evolution of the Printing Industry

      02:43 Challenges in the Printing Business

      04:19 Gawreluk's Journey and Passion for Print

      06:29 The Importance of Cost Analysis

      09:19 Modernizing Print Business Strategies

      11:19 The Role of Data in Profitability

      15:34 Engaging with Traditional Print Owners

      19:07 Collaborating for Industry Success

      23:22 The Future of the Printing Industry

      33:09 Handling Customer Pricing Objections

      33:47 Sales Strategies and Value Addition

      34:55 Understanding Market Competition

      36:14 Importance of Knowing Your Costs

      40:06 Adapting to Industry Changes

      42:48 Collaboration and Equipment Investment

      58:11 Final Thoughts and Future Plans

      To watch the audio version of this podcast, click here.

      The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.

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