Blogs

Process-Led Marketing: Moving Beyond the Commodity Trap

Showcasing the process behind the printed item can highlight your expertise and help you compete on value. Here’s how.

What Winning Mailers are Doing Differently

Great direct mail isn’t about mailing more, it’s about mailing smarter. Here are the trends shaping campaigns that deliver results.

Becoming a Leadership Organization

Great organizational cultures rely on capable managers and supervisors at every level. Here are tips to empower your emerging leaders.

From The Experts

The ‘Infrastructure Investment and Jobs Act’ was signed into law on Nov. 15. Here’s what print and packaging manufacturers should note.

The Alliance calls on Congressional leaders to end Build Back Better Act talks, and to focus on more immediate economic challenges.

As this plan crumbles, the path to recovery will require a quick pivot to other key policies and successful crisis management.



Other Staff Bloggers
Business Management

Showcasing the process behind the printed item can highlight your expertise and help you compete on value. Here’s how.

Great organizational cultures rely on capable managers and supervisors at every level. Here are tips to empower your emerging leaders.

Buyers are increasingly looking for customized merchandise produced in smaller quantities and on tighter timelines.

Mailing/Fulfillment

Great direct mail isn’t about mailing more, it’s about mailing smarter. Here are the trends shaping campaigns that deliver results.

Another USPS postage increase has arrived. Before you cut campaigns or reduce volumes, here’s how to protect your direct mail plan.

A great design won’t save a weak offer. Here’s how to create direct mail offers that grab attention and motivate customers to respond.

Artificial Intelligence (AI)

The biggest thing AI changes is not automation. It is giving your IT team the time to finally think strategically.

The industry has long led on sustainability issues, but it must bring that same scrutiny to the environmental footprint of AI.

Here’s how AI chats improve customer service, increase website conversions, qualify leads, and support sales without replacing people.

Training and Education

As the workforce shifts, industry experts share their strategies for attracting and developing the next generation of talent.

Today’s CEOs are being asked to do more than lead — they’re helping shape the next generation of employees. More on it here.

Here’s one way to use print in an interactive way to spark connection, drive engagement, and open the door to careers in print.

Software

Whether it’s yourself or a key individual in your business, relying on “invaluable” people is your biggest risk.

Learn why print buyers stop responding after quotes and how better follow-up, CRM tools, and automation can improve conversion rates.

Enfocus will tell a story of partnerships, creativity, and the potential of automation with its magical mini mes at PRINTING United.

Data Management

Here’s why quantum-resistant printing is now a standard requirement in high-value RFPs, not just a niche for defense contractors.

After completing SOC 2 certification, TEAM Concept Printing’s Roger Lauger explains what the achievement means and what’s next.

TEAM Concept Printing shares its journey to become SOC 2 compliant. In this series, they discuss security measures within the facility.

Consumables - Paper

Winter is here, and PSPs can’t wait for warmer weather to do installs. Here are tips for applying vinyl as the temperature dips.

Last year, I wrote an article about making the first Bible out of stone paper. Now, we really are. Here are my thoughts so far.

Research suggests a switch to electronic learning materials from paper materials may be detrimental to students’ ability to learn. 

Digital Printing - Wide Format

In many shops, finishing remains a major bottleneck. Here are some considerations.

The Wide-format Impressions Big Jobs celebration highlights some of the best wide-format jobs completed in 2025.

As DTF heat transfers have become popular, commercial printers can contract their services — provided they have the right equipment.

Digital Printing - Production Inkjet

ASI’s State of the Industry Report highlights five key findings for promotional products distributors and suppliers.

While digital is a choice among printing processes, it continues to provide change, new opportunity, and compelling advantages.

Printing and packaging industries benefit from influx of digital printing platforms across commercial, in-plant, packaging segments.

Color/Quality Control

Alder Color Solutions celebrated it’s 100th anniversary with an open house event in Portland, Oregon.

Color repeatability, quality, and accuracy are essential for preserving brand reputation and fostering customer trust.

With an ICC profile, we can convert the artwork with this definition to force it to match the standard with a non-standard ink set.

Interactive Print

Pairing the tactile impact of direct mail with the immersive power of AR continues to be a winning formula. Here’s why it’s worth it.

By adding mobile, you can spice up print, create a “wow” factor, and make it even easier to respond. Here are five ways to get started.

Here are five terms that may impact your organization and your clients’ print applications.

Finishing

Many printing companies are struggling to find profitable work. For some, artisan print may be the perfect answer. Here’s why.

Complete with a hashtag and over 2.7 million views, Truly Engaging has harnessed TikTok for its incredible marketing potential.

Mark Nixon, the EVP of global sales and marketing at Scodix, chats about the trends he sees impacting the space in the coming months.

Digital Printing - Digital Offset

The Anstadt Co. looked to new folding carton printing opportunities in digital packaging print technology for growth.

HP’s Indigo 12000 HD system is increasingly being used for applications such as professional and wedding photo prints. The system’s high-definition writing head doubles print resolution and outperforms the quality of most offset printing. PRINTING United Booth 6407.

What follows is an interview with Rosemarie Breske Garvey, VP at Blooming Color in Lombard, Ill. Blooming Color is doing some pretty spectacular work beyond traditional four-color printing and I wanted to learn more.

Consumables - Ink

The printing industry is shifting toward inkjet printing. As such, more companies should evaluate the benefits of insourcing.

Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense.

Slowing down and following a "Best Practices" method to paper trials and qualification will save you time and ink costs by focusing on ink and paper surface compatibility. As your cost for a better inkjet paper and print quality go up, your ink usage should go down. But only if there are best practices in place.

Digital Printing - Toner

The centerpiece was the virtual debut of a new, dry-toner digital press: the SX30000, a B2-format, continuous-feed device from Xeikon.

The imagePRESS C850 offers print speeds of up to 85 letter-size images per minute, duplex, long-sheet printing, and can handle heavier, coated or textured stock. The imagePRESS C850 also features in-line finishing options including creasing and trimming. PRINTING United Booth 7016.

Xerox recently unveiled the Iridesse. Now that the glitter has settled, there are a few questions to explore about its possibilities.

Consumables - General

The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.

The new, high-gloss printable laminate film from Nobelus offers scratch-resistance and can be used for gluing, foil stamping, UV coating and more. It is intended for direct mail, magazines, folding cartons and other applications. PRINTING United Booth 10141.

We have seen lots of advances in adhesives for bookbinding over the years, with PUR (polyurethane reactive) adhesive being the last major game changer. But there is now a revived interest in protein-based adhesives.

Offset Printing

Heidelberg’s Speedmaster XL 106-5 press is the machine of choice for a Canadian sheetfed printer: Its integrated LED drying technology gives companies additional product options, as well as a way to access higher-margin printing opportunities. PRINTING United Booth 10143.

Citing the need to increase capacity and gain a competitive advantage, the perfecting press from RMGT was the perfect choice for a growing business. This and other solutions from the company will be represented in Dallas. PRINTING United Booth 9551.

OK, I digress from my usual finishing tech. discussion this week. Although I’m on the digital finishing side, I spent enough time in the high-volume offset world to become quite familiar with publication, periodical and catalog production.

Binding

Don Piontek shares some of the diverse finishing applications and systems he’s come across in his career.

During a recent trade show, Don Piontek looked for the newest finishing technology and he found innovations in mechanical binding.

In the search for new finishing developments, Don Piontek received a LinkedIn press release alert on something called “Vpaper.”

Mergers and Acquisitions

It looked like a good fit. The seller, unfortunately, didn’t see it that way.

As a trade association president, I knew that one of my most important jobs was to offer our members a friendly, well informed, third-party perspective on strategic business issues. Today, our New Direction Partners clients want the same thing: not just information about the mechanics of M&As, but also a genuine understanding of the industry and the mindsets of the people who own those companies.

For many years, I had the privilege of serving in leadership positions with Printing Industries of New England (PINE), the largest printing trade association in the Northeast. Then as now, I was greatly impressed by the resiliency of our members and their ability to adapt to changing business circumstances.