Paul Bobnak

Paul Bobnak
Direct Mail on the Brain

Direct mail is a premier marketing channel because of how the brain interacts with print.

Direct Mail Revival

Direct mail has been having a moment in the past year as new technologies and tactics drive renewed interest in the classic channel.

A Visit From Catalogs of Christmas Past

It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.