Paul Bobnak

At the National Postal Forum, the industry will work to confront urgent challenges and new opportunities. Here’s why it matters.

In a world that’s gone digital, the mailbox is one of the last physical touchpoints. Here’s what it means for your mail piece.

USPS rate hikes may be limited, but saving on campaigns remains critical. New 2026 promotions offer discounts to boost ROI.

As political ads start to ramp up, direct mail can offer a more direct path to voters. With the right strategy, it can inspire action.

Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.

In today’s crowded mailbox, direct mail has to interrupt routine. Here are strategies to turn a simple piece into a memorable one.

After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.

Paul Bobnak reflects on how a walk through Philadelphia’s history offered a timely reminder of the power of handwritten communication.

Reflecting on a 33-year-old Apple catalog, Paul Bobnak explores why print remains a trusted, tangible medium across decades.