Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing, Total Retail Report, and NonProfit PRO Today. He has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

Stand Out from the Christmas Catalog Flurry

In the latest episode of Who's Mailing What! Confidential, we take a look at the best ways to stand out from the catalog crowd during the holiday season. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing.

A Visit From Catalogs of Christmas Past

It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.