Paul Bobnak

The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.

Here’s how brands can set themselves apart from their digital-only competition with a multisensory marketing strategy.

A well-designed mailer can stick around and keep working long after delivery.

As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.

Here are some ways to get the most out of the mail industry’s biggest event.

With the real estate market in flux, it’s a good time to strategize your direct mail campaign. Here are some useful tips.

With variable data printing and geomarketing, printers can create maps that boost response rates and ROI in direct mail campaigns.

Scent can enhance direct mail marketing. Learn about USPS’ 2025 TSI Promotion for cost-saving opportunities.

Now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

Gardening brands use print catalogs to drive sales. Here’s why these marketing tools continue to thrive in the digital age.

Can direct mail scare you? Here’s the story of an author who creates an immersive horror storytelling experience, one letter at a time.

Informed Delivery offers an opportunity to reach customers and create impressions across channels. Here are tips to maximize its value.

Direct mail is a premier marketing channel because of how the brain interacts with print.

I was thinking about the rituals that are a part of my life and how they relate to my start in printing and direct mail marketing.

Direct mail has been having a moment in the past year as new technologies and tactics drive renewed interest in the classic channel.