The best direct mail is anything but junk. In a cluttered digital landscape, it remains a trusted touchpoint that gets noticed.
Paul Bobnak
As the holiday season approaches, catalogs are making a comeback — again. Here’s why this classic print format still drives engagement.
On his return from PRINTING United, Paul Bobnak recalls one postcard that stood out for for its personal touch. He shares why here.
As PRINTING United Expo takes Orlando next week, there’s a lot to be excited about. Paul Bobnak shares his plans for the show floor.
In direct mail, not every recipient needs the full rollout. But adding a premium touch can show select donors they truly matter.
I like to prepare early. How far along is your holiday mail planning? Here are some practical tips to get things rolling.
As the U.S. Postal Service celebrates 250 years, it’s worth remembering that mail is a connection that ties us together.
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings, and in-store connections. Here’s why.
Having recently explored the National Postal Museum, Paul Bobnak highlights the role of the postal service in keeping us connected.
What started as casual online research for a summer getaway, turned into a rediscovery of the power of printed travel guides.
Direct mail is a powerful tool, but missteps can cost time, money, and brand reputation. Here are common mistakes you should avoid.
With all the uncertainty facing the U.S. postal system, your voice and engagement are critical. Here are two ways to make a difference.
The industry changes rapidly, but some books still hold up. Here are five titles to sharpen ideas and ground you in the fundamentals.
Here’s how brands can set themselves apart from their digital-only competition with a multisensory marketing strategy.
A well-designed mailer can stick around and keep working long after delivery.
