Some direct mail techniques have been around for decades. Here are four tried-and-true tactics and why they still drive response.
Paul Bobnak
Yesterday, I was riding the train to work when I saw a fellow passenger doing something a little unusual: reading the newspaper.
Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.
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In the latest episode of Who's Mailing What! Confidential, we take a look at the best ways to stand out from the catalog crowd during the holiday season. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing.
It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.
It’s funny how direct mail pops up in my life in the most unexpected ways…
