Ashley Roberts

Ashley Roberts

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

The Week that Was (11/28/22)

On this episode of The Week that Was, J.S. McCarthy purchased a new Heidelberg Speedmaster XL 106; Bill Farquharson gives several tips on how to improve productivity and sell more; Slate Group invested in a Lithrone G40 advance perfector; and senior editor Dan Marx speaks with Chris SoRelle of Pioneer Press.

The Week that Was (10/24/22)

On this episode, PRINTING United Expo wrapped up in Las Vegas last week to an overwhelmingly positive response; and more.

The Week that Was (10/17/22)

Welcome to The Week that Was LIVE from PRINTING United Expo in Las Vegas where a lot of big announcements were made! Catch up with us!

Improving the Brand Experience with Enhanced Print

Print, as part of an optichannel marketing experience, is crucially important these days. A brand only has a few seconds to make an impression with its printed piece, whether it’s packaging, direct mail, or signage. But there are ways to increase the chances that a printed piece will make that impact.

The Nose Knows Good Marketing

If you were one of the lucky recipients of the PRINTING United Expo direct mail piece that hit mailboxes last month, you might have noticed something unusual about it. It engaged more than just the senses of sight and touch, it tapped into a third sense: smell.

Foil Helps the Las Vegas Skyline Shine on This Direct Mail Piece

On this episode of App Spotlight, we highlight an envelope from Parkland Direct, based in Forest, Virginia, that was produced as part of its monthly creative mailer program. It communicates that the company will be attending the upcoming PRINTING United Expo, taking place in Las Vegas Oct. 19-21.

The Week that Was (10/3/22)

On this episode of The Week that Was, FUJIFILM unveils the Acuity Ultra Hybrid LED; and more.

How Printing Companies Can Respond to Current Challenges

On this episode of the Impressions Xchange podcast, we speak with Lisa Cross, principal analyst for NAPCO Research, about the current state of challenges affecting the printing industry. She sets the stage for the second half of the show when Senior Editor Dan Marx speaks with Linda Bishop, president of Thought Transformation, and Pete Douglas, senior VP of sales and marketing at Lake County Press, about these issues.