Many printers support sales and client services, but neglect to include PR. Issuing newsworthy releases is a marketing opportunity.
Lois Ritarossi
With the expansion of wide-format printing, companies like Kennickell Group are able to offer a variety of wide-format options.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.
Lois Ritarossi encourages you to begin the process of changing your sales approach to match the demands of the market.
The real differentiator for most printing companies is their people. Where will your future employees come from?
The USPS Informed Delivery program continues to gain momentum. Here’s how it works.
Done right, customer events yield new opportunities. Here are some tips for pulling off a successful event.
We assisted one of our customers with a business evolution to inkjet. It’s a common journey because of the flexibility inkjet provides.
