Here are 10 areas that print service providers should consider as they plan for and move forward into 2019.
Barbara A. Pellow
Barb Pellow discusses how Alexander’s Print Advantage changed its course and reached an exciting and profitable destination.
Chicago-based Tukaiz understands the value of continually re-inventing its business.
TODAY’S CONSUMERS are bombarded with thousands of promotional messages on a daily basis, from television or radio ads and out-of-home advertising, to e-mails and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients. These behaviors can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service that the marketer represents. With increasing economic pressures, it is time for marketers to use a tried and true communications medium—transactional documents—in new and different ways to ensure that their messages are noticed. This