Barbara A. Pellow

Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.

Marketers should develop fully integrated campaigns that comprise newer mediums like social, while still using traditional print.

To get the most out of PRINTING United, make vendor appointments, evaluate educational sessions worth attending, and network.

With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.

The concept of re-evaluating your strategic business plan often gets pushed to the wayside. Here are five steps to building a strategy.

The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.

Here are some fundamental principles that you should put in place when working with clients on campaign.

Objections are a vital tool to guide sales conversations. How they’re handled can be the deciding factor in closing a sale.

Even if you can perform an entire omnichannel campaign, it’s crucial to work with the client to build a communications infrastructure.

Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.

Marketers realize that they need to deliver a holistic approach ─ an omni-channel experience that customers can use whenever they want.

There are a number of different approaches to marketing attribution, and each has its pros and cons.

Here are some questions you should be asking yourself.

Service providers must shift the conversation from “print product produced” to “value delivered to the customer.”

Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.