The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.
Barbara A. Pellow
Here are some fundamental principles that you should put in place when working with clients on campaign.
Objections are a vital tool to guide sales conversations. How they’re handled can be the deciding factor in closing a sale.
Even if you can perform an entire omnichannel campaign, it’s crucial to work with the client to build a communications infrastructure.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
Marketers realize that they need to deliver a holistic approach ─ an omni-channel experience that customers can use whenever they want.
There are a number of different approaches to marketing attribution, and each has its pros and cons.
Here are some questions you should be asking yourself.
Service providers must shift the conversation from “print product produced” to “value delivered to the customer.”
Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.
The 7th annual Inkjet Summit kicked off yesterday in Ponte Vedra Beach, Fla., with more than 300 attendees.
Big data is part of a larger solution, but the real power lies in using the right data. Here are some fundamental principles for PSPs.
The challenge for traditional publishing businesses is to re-engineer processes and workflows for a digital business.
In 2018, SGIA and NAPCO Research collaborated to test the “overarching hypothesis” that convergence is real and PSPs are embracing it.
Here are 10 areas that print service providers should consider as they plan for and move forward into 2019.