Marketers realize that they need to deliver a holistic approach ─ an omni-channel experience that customers can use whenever they want.
Barbara A. Pellow
There are a number of different approaches to marketing attribution, and each has its pros and cons.
Here are some questions you should be asking yourself.
Service providers must shift the conversation from “print product produced” to “value delivered to the customer.”
Here are a few examples of what marketers are doing to optimize the print/mobile customer experience and maximize marketing spend.
The 7th annual Inkjet Summit kicked off yesterday in Ponte Vedra Beach, Fla., with more than 300 attendees.
Big data is part of a larger solution, but the real power lies in using the right data. Here are some fundamental principles for PSPs.
The challenge for traditional publishing businesses is to re-engineer processes and workflows for a digital business.
In 2018, SGIA and NAPCO Research collaborated to test the “overarching hypothesis” that convergence is real and PSPs are embracing it.
Here are 10 areas that print service providers should consider as they plan for and move forward into 2019.
Barb Pellow discusses how Alexander’s Print Advantage changed its course and reached an exciting and profitable destination.
Chicago-based Tukaiz understands the value of continually re-inventing its business.
TODAY’S CONSUMERS are bombarded with thousands of promotional messages on a daily basis, from television or radio ads and out-of-home advertising, to e-mails and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients. These behaviors can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service that the marketer represents. With increasing economic pressures, it is time for marketers to use a tried and true communications medium—transactional documents—in new and different ways to ensure that their messages are noticed. This