Bill Farquharson

Bill Farquharson
Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of “The 25 Best Sales Tips Ever” series and co-author of “Who’s Making Money at Digital/Inkjet…and How?” Both are available on Email him at or call (781) 934-7036.
In addition to Bill’s Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit
Simple, Direct Sales Advice

The coddling is over. No more nicey-nice sales blogs or sales tips, only a borderline rude command designed to get you going.

Save Time, Not Money

You leave a voicemail promising to save a company money if they’ll only take your appointment. What if you had something else to say?

Same Sales Calls. New Results?

The efforts of a persistent sales rep with the idea for solving a problem or fostering revenue growth might just find a ready ear now.

Don’t Put That in Writing

Your finger hovers over the “Send” key as you stop and ask, “Should I send this?” Here are two simple rules to follow.

The 90% Rule in Prospecting

There are things in life that are just predictable, including the lack of follow-up by salespeople. That’s where the 90% rule comes in.

How to Identify the Sales Gene

In this blog, Bill recounts an extraordinary sales experience he had buying coffee and talks about how to identify the sales gene.

Script or No Script?

Should you use a script when calling on a customer? In this Short Attention Span Sales Tip, Bill gives his answer in a most unique way.

When Saying Nothing Says Something

A job has gone wrong. There’s the easy thing and the right thing. This is precisely the thing Bill wants to blog about this week.

Selling Into Uncertainty

Companies know they must do something but they’re not sure what. They wait and think, while you look for a differentiator. Here is one.

Why You Need Burger King

Have you ever seen someone proudly displaying the job done for a client and thought, “Why alert your competition”? Here is why.