Bill Farquharson

Bill Farquharson
Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of “The 25 Best Sales Tips Ever” series and co-author of “Who’s Making Money at Digital/Inkjet…and How?” Both are available on Email him at or call (781) 934-7036.
In addition to Bill’s Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit
Sales Vacation Protocol

In this week’s blog, Bill gives you a protocol for taking time off and returning to the sales fray effectively on the other end.

The Message Time Sends

What does it say to you when a doctor keeps you waiting? If you think you are only in the print business, think again.

How to Sell to That Large Account

Your sales aren’t great. All you need is one big account. Getting them won’t be a problem after you read Bill’s blog this week.

Planting 12 Trees, One at a Time

Studying everything all at once can be futile and frustrating. Instead, apply lessons in this week’s Short Attention Span Sales tip.

The Hard Stop

The key to print sales improvement is practice. Bill’s tip this week provides a valuable tip for accelerating the process.

Your Gut Has a Question for You

Remember to listen to an important question being asked by your gut and being interpreted in this week’s blog by Bill Farquharson.

Sell Away Your Problems

There you were cruising along and the next thing you know your book of business is a pamphlet, thanks to COVID-19. Here’s what to do.

How to Respond to a Snarky Email

When you send an email to a prospect, sometimes you hear nothing, but sometimes a snarky email comes back. Here is Bill’s advice.

Selling Like Cats and Dogs

Bill’s family dog was acting like a bullying client. Bill’s family cat was allowing it. Find out more and this week’s lesson.

An August Sales Plan

The strangest selling summer on record is racing by. Are you ready for the next step?

How to Get Lucky

There is a way for luck to find us and Bill has the secret in this week’s blog.