It's time to ask the question that is often missed in discussions about workflow — is the current workflow scalable? Scalable isn’t only a question of getting bigger; it is also a question of complexity. If your workflow was built to handle one type of job, like books or bills or bingo cards, and today you are handling magazines, direct marketing mailers and posters, there may be a mismatch between your work and your workflow.
We all have the ideal sales rep pictured in our head. He/she is the person that we would be most likely to buy from. In this week's blog by Bill Farquharson, learn how to use that vision as a guidepost for who to become.
The Bibliotheca Alexandrina and the great libraries in Italy, France, The British Library and others, hold the world’s great historical treasures in printed form. And their continued viability is due to the little-known daily work of these bookbinding and preservation artists.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?