Regardless of the type of business you run, your company’s ability to create new customer relationships is the lifeblood that will keep your company growing—not to mention profitable.
Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?
Once upon a time there was an owner of a printing company, John, who was very difficult to work for. John demanded a great deal from his employees and continually barked orders at them. He rarely had anything positive to say (even to his long-term employees) and almost never said thank you.
In this blog, I will discuss my prediction for the future of the print production workflow powered by JDF (Job Definition Format) and how this will reshape the way companies structure their workflows—from start to finish—in the near future.
As the new school year begins, I could not be more excited to return to RIT (Rochester Institute of Technology). The campus is alive with students and the school year promises to be a busy one. As I meet people throughout the industry, I always find it interesting to hear how familiar they are with the school.
Don’t get me wrong. I’m not trying to rain on industry efforts to
better define quality expectations in printing. Certainly industry
standards, such as SWOP, GRACoL, SNAP and Bridges, are noble and
important. These standards seek to help buyers and their print
solution providers communicate quality issues more effectively. And
when used properly, they are effective. But with the exception of
perhaps SNAP, print buyers for the most part aren’t paying that
much attention to industry standards. And some print buyers don’t
even know what they are.
In a Print Buyers Online.com survey of over 62 top print buyers, buyers were asked “How relevant