Last week, Canon Solutions America held a special inkjet event at one of its best customers, IWCO Direct in Chanhassen, Minnesota. IWCO Direct produces millions of letters a month as part of direct mail campaigns for many major brands. The variable component of these campaigns is printed and finished on a range of equipment including Canon Océ monochrome toner and color inkjet offerings.
As we are now halfway through 2015, it’s a good time to reflect on what marketing techniques have worked this year, and what we can improve on in this next quarter. So, let’s start by taking a look at how we can improve search engine optimization moving forward.
In a previous blog, we covered the first four elements of how inbound marketing/content distribution works: 1) content usage, 2) search engine optimization, 3) landing pages and 4) lead scoring. But there are three more. Let’s pick up right where we left off.
In this blog, I will discuss my prediction for the future of the print production workflow powered by JDF (Job Definition Format) and how this will reshape the way companies structure their workflows—from start to finish—in the near future.
As the new school year begins, I could not be more excited to return to RIT (Rochester Institute of Technology). The campus is alive with students and the school year promises to be a busy one. As I meet people throughout the industry, I always find it interesting to hear how familiar they are with the school.
Don’t get me wrong. I’m not trying to rain on industry efforts to
better define quality expectations in printing. Certainly industry
standards, such as SWOP, GRACoL, SNAP and Bridges, are noble and
important. These standards seek to help buyers and their print
solution providers communicate quality issues more effectively. And
when used properly, they are effective. But with the exception of
perhaps SNAP, print buyers for the most part aren’t paying that
much attention to industry standards. And some print buyers don’t
even know what they are.
In a Print Buyers Online.com survey of over 62 top print buyers, buyers were asked “How relevant