In 2017, Two Sides North America is redoubling its commitment to holding companies to accurate and verifiable claims regarding the environmental footprint or “greenness” of paper-based versus electronic communications. As you know, we’ve already had tremendous success by working with leading Fortune 100 corporations to remove or change misleading anti-paper marketing messages, and avoid greenwashing consumers. As part of our renewed commitment we’re going to start highlighting the “Top Five Greenwashers” in this blog space.
You'd expect to hear those words from someone just starting out or someone who is struggling but it would surprise you, as it did Bill Farquharson, when those words came from someone who sold $1 million worth of print. In October. Find out more in this week’s blog.
"I may not know everything, but I know what I like." We base many personal decisions on this bit of homespun wisdom, and more often than not, it leads us to the right choice. It’s also not a bad starting point for a preliminary review of printing companies identified as candidates for acquisition.
Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.