While wins are certainly an important benchmark to track, let’s think more about the opposite metric — the time it takes to Lose.
After holding the Xeikon Café in Europe for several years, Xeikon brought the event to North America this week in Chicago. All in all the Xeikon Café was a first class event that created real value for all who attended. While primarily a user conference, Xeikon took the opportunity to add in a press conference and provide new insight on their strategy and positioning.
In this #RyansRemarks15 post (short video) PI blogger Ryan Sauers answers the question of why we should use the SHALT rule (Sad, Hungry, Angry, Lonely, Tired) in all of our sales, marketing, and communication strategies.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?