What makes a strategy effective is if its content is engaging and relevant to its intended audience. The ability to connect a strategy to content is the key to driving successful executions of your desired goals. The best executions are built upon inspiring strategies that cause people to take notice and action.
You can’t get a customer to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in.
In consulting with companies and speaking to many groups across the country, I ask them the following question. What level of competence is your communication in? Let's take a look at the four common stages of communication development.
We were told upon the arrival of the sales and tech rep from the roller manufacturer that the $30,000 worth of rollers that were previously ordered and installed by my client were not compatible with full UV inks.
Starting out with the topic of LED UV, Steve Metcalf and Jon Graunke gave an update on where this new technology is currently and where it’s going. They noted that AMS successfully installed its first production unit in Japan on a four-over-four machine last fall, with more units to be installed here in the states this year.
With yet another sold-out conference last week, Print UV 2011 opened with a record audience count. The attendee list included almost 170 participants with representatives from more than 60 individual printing companies, along with some of the leading vendors.