What a dazzling showcase the 2017 SGIA Expo was.
Each year since 1960, the third week in October has been proclaimed National Forest Products Week in the U.S. One of the great qualities of forest products made in North America, is that they come from a renewable and sustainable resource: trees!
Everyone thinks they are busy. Perhaps even you. But there is a distinct and important difference between being busy and being productive. Productive people sell more by asking themselves one important question, and it's the subject of this week's blog by Bill Farquharson.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?