Now more than ever, printers are investing in technology to automate their shops. Order entry and prepress is being automated with Web-to-print software, new digital presses continue to get more productive, and job information is flowing effortlessly through the system. That drive for automation is now being directed at finishing.
Are you trying to get hold of anyone who just won’t return calls or e-mails? It’s a common problem. It happens to me all the time! Many prospects and customers are just overloaded with phone messages. So what’s the solution?
In this short video, PI blogger Ryan Sauers explains that it is always key to review your B2B and B2C efforts in sales and marketing. However, an H2H (Human2Human) emphasis/focus in your sales and marketing approach is vital in 2018 and beyond.
Whether it's uncoated, coated, gloss or matte, every sheet reacts differently on-press. That’s the reason why our industry has developed sets of guidelines and recommendations to help print buyers, designers, and specifiers work more effectively with their print suppliers.
A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.
Sabine’s out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, loupe, D50 lighting, heck, even dots. Who needs any of it?