Trish Witkowski

I have a great idea that is not actually a folded format. It’s a technique you can apply to folded formats to add dimensionality.

Two episodes ago, we looked at using angled die cuts to create drama and added interest. Now, we’re looking at how to work with curves.

I’m celebrating this 650th milestone episode with something exciting. I’ve got four sculptured wrapped accordions you’re going to love.

I looked through the archive for shared characteristics, and I found samples that were working the angles. Here’s why they’re great.

Let’s focus on a unique specialty fold that I’ve explored only a few times in the history of the show. Here’s why it’s a great idea.

Not everything you send in the mail has to be flat. Stand out with a cube-shaped mailer that is almost guaranteed to be opened.

This week, we’re looking at the Rectangular Cross Fold with creative die cut panels. This approach can be used on any format.

I’m back this week with four hybrid formats that I think you’ll find very interesting. Here’s what’s cool about these styles.

I felt like digging into the details that can make a basic brochure into something special, and one detail is corner shape.

In this week’s Fold of the Week, Trish Witkowski branches out and explores designing and folding with circles.

I’ve got a great idea for you today that is all about creating interest and intrigue with the classic Sleeve Mailer design.

A library promoted a summer reading program with a brochure that’s ambitious and bold. I think you’ll be impressed with the creativity.

This creative and flexible specialty format has almost no boundaries, so let’s push them!

I’ve got some simple and effective coupon mailers that should be super helpful if you’re planning any promotions in the coming months.

I’ve got a fun, simple idea for you today. I’m a huge fan of impactful-but-easy marketing solutions, and this is a good one, for sure.