The Sales Challenge

Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to

A phone call from an 88-year-old reader from Florida named Milton prompted this week’s blog by Bill Farquharson.

Guiding a salesperson to success is a combo of education, training, accountability and … one thing you can read about in Bill’s blog.

Happy Fourth! If you haven’t yet started celebrating, Bill’s got some ideas for how to spend your time this week.

Bill explains how he feels when he sees a sale on printing. One ad found his last nerve but fortunately had a comical ending.

When you hand someone a business card, do you get a “Wow!” Does it start a conversation? If not, you are missing out.

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