The Sales Challenge

Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of “The 25 Best Sales Tips Ever” series and co-author of “Who’s Making Money at Digital/Inkjet…and How?” Both are available on Email him at or call (781) 934-7036.
In addition to Bill’s Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit

When it’s sunny outside, it’s sunny everywhere and for everyone. Bill’s Short Attention Span Sales tip is for everyone to hear.

Customers need a back up plan. They need pre-approved vendors to step in if the economy heats up. But what about you?

You know enough to talk to an account about everything you offer. But there is another way to turn one sale into several.

When you don’t act on an advertisement from Coca-Cola, do they say, “Oh well” and stop sending you messages? Of course not.

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