The Sales Challenge

Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to

There’s a question whose answer can make or break a sale. To find out what it is, read Bill’s blog this week.

Did you catch NAPCO’s Aug. 14, 2018 webinar? It was about selling digital printing to agencies and it was exceptional for two reasons.

The “three martini lunch” was a staple for Don Draper, but is it anymore? Find out in this week’s blog from Bill Farquharson.

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