The Sales Challenge

Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of "The 25 Best Sales Tips Ever" series and co-author of "Who's Making Money at Digital/Inkjet…and How?" Both are available on Email him at or call (781) 934-7036.
In addition to Bill's Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit

During these unprecedented times, an interesting question arises: When is it okay to talk about business again?

How do you view the coronavirus crisis? See it as a deal-breaker and you might as well go into an Austin Powers-like deep-freeze.

Lift your head out of the game and take the advice in Bill’s blog this week to tap into a network of opportunity.

Do you want to know how to never cold call again? Follow The Pastor’s Rule. What is The Pastor’s Rule? Read all about in Bill’s blog.

There’s a difference between a follow-up and an annoyance. A sales rep must balance being thorough with the risk of being annoying.

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