Wide-format Trends and Predictions for 2024

By Mike Boyle

The following post was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.

Against a backdrop of global economic uncertainty and fluctuating customer demand, print business leaders face a number of challenges in 2024. However, the wide-format printing market continues to grow at a steady rate, with technology adoption and new application innovations powering progress. We see several wide-format trends that, if approached in the right way, represent opportunities for print service providers (PSPs) to truly thrive in the year ahead.

Automating Workflows

With 80% of businesses worldwide automating processes, automation is increasingly important as organizations continue to navigate macro issues such as labor shortages. Automation also boosts the speed print firms can operate at, improves the accuracy of projects, and identifies errors — enabling PSPs to find new ways to streamline operations.

As businesses run digital presses on a 24/7 basis, we expect to see a greater uptake of automated services, and the arrival of new tools to better meet PSP needs. By running businesses and print jobs through platforms like HP Print OS, print firms can unlock previously unseen efficiencies — such as through data analysis of operations, unattended printing, or removing repetitive and time-consuming processes.

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Digital Printing-Wide Format - Flatbed

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Mike Boyle is the Global Head of Large Format Go-To-Market at HP.