On Demand Conference to Address How to Monetize, Control Content
Session Title: The Gamification of Everything
Speakers:Connie O'Brien, SVP Digital and Internet Strategy, AXA Equitable
Jim Wexler, EVP, BrandGames
Session Description: “Gamification” is the process of using game thinking to solve problems and engage audiences. As consumers and workforces seek more engagement from experiences, games are an increasingly important platform. Just as most marketers now employ social media in some capacity, so too will game mechanics be used in years ahead.
Thursday, June 14
9:15-10:00 am
Session Title: Get Social, Go Mobile
Speaker: Sonny Ganguly, Chief Marketing Officer, WeddingWire, Inc.
Session Description: The internet and social media have evolved into a multi-billion dollar industry, driving major changes in the way we search for and consume information. Learn which sites and social mediums matter the most to small and medium businesses, and how to leverage social communities and the next wave of technology to reach clients and customers online.
9:15-10:00 am
Session Title: Apps & the Enterprise: Creating New Lines of Business & Productivity
Speakers: Ibrahim Jackson, Executive Director of IT Business Relationship Management, Estée Lauder Company and Cimarron Buser, VP Product Marketing, Apperian, Inc.
Session Description: Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
1:00-1:45 pm
Session Title: What Angry Birds Teaches Us About Great UX Design and Business Success: A Cognitive Tear Down of the AB User Experience
Speaker: Charles Mauro, CHFP, President, MauroNewMedia
Session Description:Angry Birds is the most successful online game in recent history. It has spawned a billion dollar industry covering line extensions and created massive user engagement on a global scale. This session takes you through a cognitive tear down of the Angry Birds user experience and presents a set of concepts that business large and small can benefit from in the creation of compelling and easy to learn online products and services in any category.
