On Demand Conference to Address How to Monetize, Control Content

1:55-2:40 pm

Session Title: Winning the Battle for Attention with Content Curation
Speaker:Susan McKittrick, Analyst. Patricia Seybold Group

Session Description: Relevant, timely content on a topic of keen interest to customers is the currency of today’s marketer. Savvy marketers have begun to use content curation platforms, which combine the “best of the web” in a topical area with their own content. Learn how you can successfully capitalize on this technology.