On Demand Conference to Address How to Monetize, Control Content
1:55-2:40 pm
Session Title: Enabling A Mobile Workforce: Technology Is Not Enough
Speaker: Joe Shepley, Vice President and Practice Leader, Doculabs, Inc.
Session Description: When folks talk about mobility and the enterprise, they usually mean device. Mobility should be viewed much more broadly, looking at people and process as well as the technology. And when you do, it quickly becomes apparent that the key challenges organizations face around mobility aren’t primarily technological, they’re organizational.
1:55-2:40 pm
Session Title: What Comes After The Honeymoon Period: Getting to Phase Two Success with Social Business
Speaker: Michael Yeomans, Senior Director, Communications, Alcatel Lucent
Session Description: Executive-level discovery and buy-in process is complete. Employee adoption across the enterprise and around the world is complete. Social collaboration tools are working. Now what? With two years of experience leveraging social business, Alcatel Lucent has key learnings and best practices to share that demonstrate how enterprise collaboration is sustainable.
2:50-3:35 pm
Session Title: Enhancing Sales Cycles Using The Power of Content in an iPad App
Speakers: Nancy Fernandez, Senior Manager, Expert Telesales & Deployment, GlaxoSmithKline and Corinne Sklar, VP of Marketing, Bluewolf
Session Description: GlaxoSmithKline is the second largest pharmaceutical company in the world. They are disrupting the traditional sales-marketing lifecycle by changing how knowledge-based content is served to their sales reps, physician profiling, and curation of post-call content to engage with their health care providers and increase ROI. All in an iPad.
3:45-4:30 pm
Session Title: Mobile: Transformation in Capture and Access
Speaker: Bob Larrivee, Director, AIIM International
Session Description: The ability to capture and access information of all types in a 24/7 world is ever changing. This session explores the capabilities, benefits and challenges of the mobile workplace.
3:45-4:30 pm
