On Demand Conference to Address How to Monetize, Control Content

Thursday, June 14

9:15-10:00 am

Session Title: Understanding the Marketing Technologist Toolkit
Speaker: Real Story Group

Session Description: We’ll explain how the marketer’s technology toolkit should: allow marketers to create landing pages and effectively use Web Content Management along with SEO and personalization; enable them to acquire, profile, prioritize, nurture and manage leads; help them create, manage and measure the effectiveness of social media, email and digital campaigns; monitor and gather intelligence about their brands using Social Media Monitoring and Intelligence tools.