On Demand Conference to Address How to Monetize, Control Content

1:00-1:45 pm

Session Title: Technology Applications and their use in Multi-Channel Marketing Campaigns
Speakers: Buzzy Castonguay, Business Development Manager, Color Web Printers; Roger Gimbel, EDP, President, Gimbel & Associates; and Gail Gimbel, Gimbel & Associates

Session Description: Join us for a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign. Among other takeaways, participants will understand how to show real ROI and metrics from multi-channel campaigns and learn the importance of using a business and marketing plan as the foundation for multi-channel marketing and cross media campaigns.