On Demand Conference to Address How to Monetize, Control Content

2:50-3:35 pm

Session Title: Making a Brand-Voice System Scale: Perspectives on Marketing Asset Management
Speakers:Steven Brier, Sr. Manager, Field Marketing Support, Marriott International and Kevin Groome, President & CEO, Pica9

Session Description: Technology is changing the way brands think about Marketing Asset Management – from content creation and generation to delivery. In adapting to these times, we have come up with an integrated, successful approach to MAM, enriching each part of the workflow with an on-demand solution.