On Demand Conference to Address How to Monetize, Control Content
Thursday, June 14
9:15-10:00 am
Session Title: Understanding the Marketing Technologist Toolkit
Speaker: Real Story Group
Session Description: We’ll explain how the marketer’s technology toolkit should: allow marketers to create landing pages and effectively use Web Content Management along with SEO and personalization; enable them to acquire, profile, prioritize, nurture and manage leads; help them create, manage and measure the effectiveness of social media, email and digital campaigns; monitor and gather intelligence about their brands using Social Media Monitoring and Intelligence tools.
1:00-1:45 pm
Session Title: Technology Applications and their use in Multi-Channel Marketing Campaigns
Speakers: Buzzy Castonguay, Business Development Manager, Color Web Printers; Roger Gimbel, EDP, President, Gimbel & Associates; and Gail Gimbel, Gimbel & Associates
Session Description: Join us for a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign. Among other takeaways, participants will understand how to show real ROI and metrics from multi-channel campaigns and learn the importance of using a business and marketing plan as the foundation for multi-channel marketing and cross media campaigns.
1:55-2:40 pm
Session Title: Winning the Battle for Attention with Content Curation
Speaker:Susan McKittrick, Analyst. Patricia Seybold Group
Session Description: Relevant, timely content on a topic of keen interest to customers is the currency of today’s marketer. Savvy marketers have begun to use content curation platforms, which combine the “best of the web” in a topical area with their own content. Learn how you can successfully capitalize on this technology.
2:50-3:35 pm
Session Title: The Collision of Content-Tech with Ad-Tech at Thomson Reuters
Speakers:Jen McClure, Senior Director, Social Media Strategy, Thomson Reuters and Derek Gordon, CMO, Daylife
Session Description: As ad tech and content tech worlds collide, staying one step ahead will separate the innovative companies from the rest of the pack. At a time when there's simply more to publishing than there used to be: more media types, devices, form factors, audience segments, features, browsers, and distribution channels, see how Thomson Reuters is fusing content and advertising by creating real-time, relevant content resulting in a pleasing “content as advertising” experience for audiences.
