On Demand Conference to Address How to Monetize, Control Content

2:50-3:35 pm

Session Title: Enhancing Sales Cycles Using The Power of Content in an iPad App
Speakers: Nancy Fernandez, Senior Manager, Expert Telesales & Deployment, GlaxoSmithKline and Corinne Sklar, VP of Marketing, Bluewolf

Session Description: GlaxoSmithKline is the second largest pharmaceutical company in the world. They are disrupting the traditional sales-marketing lifecycle by changing how knowledge-based content is served to their sales reps, physician profiling, and curation of post-call content to engage with their health care providers and increase ROI. All in an iPad.