On Demand Conference to Address How to Monetize, Control Content

Track: Marketing Technology

Wednesday, June 13

9:15-10:00 am
Session Title: Embracing New Technology for Interactive 1:1 Marketing Campaigns
Speakers:Scott Loft, SVP, Ticket Sales, Oklahoma City Thunder and Ben Dyon, President, DME Studios

Session Description: Today, with the growth of interactive online media, it’s all about 1:1 marketing. Hear how to create dynamic cross-media campaigns that integrate emerging technologies, such as QR codes and personalized video, including a real world example from the campaigns for the NBA’s Oklahoma City Thunder.