On Demand Conference to Address How to Monetize, Control Content

1:00-1:45 pm

Session Title: Implementing Cross Media Solutions
Speaker:Matt Rees, Senior Consultant, InfoTrends

Session Description: Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. In this session, suppliers of cross media tools discuss approaches to creating campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity, with a focus on highly-consistent messaging and branding across all channels in the media mix.