On Demand Conference to Address How to Monetize, Control Content
Session Description: Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. In this session, suppliers of cross media tools discuss approaches to creating campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity, with a focus on highly-consistent messaging and branding across all channels in the media mix.
1:55-2:40 pm
Session Title: Emerging Cross Media Technologies…Selling A Different Kind of Solution
Speaker: Matt Rees, Senior Consultant, InfoTrends, Thad Kubis, NAK Integrated Marketing, and Ryan Farris, President, Earth Integrate
Session Description: QR codes, texting, Facebook, and Twitter have all taken hold. You and your customers are all questioning where they fit, their overall value proposition, and how to effectively leverage them in marketing campaigns. In this session, you will hear from your peers on how they worked with clients to develop successful campaigns that blend social, mobile, online, and print technologies.
2:50-3:35 pm
Session Title: Making a Brand-Voice System Scale: Perspectives on Marketing Asset Management
Speakers:Steven Brier, Sr. Manager, Field Marketing Support, Marriott International and Kevin Groome, President & CEO, Pica9
Session Description: Technology is changing the way brands think about Marketing Asset Management – from content creation and generation to delivery. In adapting to these times, we have come up with an integrated, successful approach to MAM, enriching each part of the workflow with an on-demand solution.
3:45-4:30 pm
Session Title: The Role of Mobile in Promotional Print Marketing
Speaker: Matt Rees, Senior Consultant, InfoTrends, Eddy Hagen, managing Director VIGC and Ryan Farris, President, Earth Integrate
Session Description: This session shares results from a recently completed InfoTrends Study titled Mobile Technology: Making Print Interactive. You will hear how savvy marketers more effectively get the word out by blending print, SMS, the mobile Web and branded applications to drive business results.
