On Demand Conference to Address How to Monetize, Control Content

1:00-1:45 pm

Session Title: From Gutenberg to Zuckerberg: Merging Cross Media Marketing & Print
Speakers: Robin Marchetti, Senior Channel Director, Wise and Mike Bann, President, Bann Business Solutions

Session Description: Learn about key components for successful cross media campaigns, including how to structure a cross media campaign from concept to implementation, with critical success factors. Also, find out how to successfully outsource marketing services and partner with key vendors to enhance customer profitability.