On Demand Conference to Address How to Monetize, Control Content

2:50-3:35 pm

Session Title: Cross Media Panel
Speakers: TBC

3:45-4:30 pm

Session Title: Cross Media Marketing Programs: Practical Executions
Speaker: Karl Braunsdorf, Marketing Operations, ING Investment Management

Session Description: Print is not dead. In a successful cross media campaign it could be the driving force. Determining when print should lead and when it should support is key. Content is everything, especially for B2B marketers.