On Demand Conference to Address How to Monetize, Control Content

3:45-4:30 pm

Session Title: The Role of Mobile in Promotional Print Marketing
Speaker: Matt Rees, Senior Consultant, InfoTrends, Eddy Hagen, managing Director VIGC and Ryan Farris, President, Earth Integrate

Session Description: This session shares results from a recently completed InfoTrends Study titled Mobile Technology: Making Print Interactive. You will hear how savvy marketers more effectively get the word out by blending print, SMS, the mobile Web and branded applications to drive business results.