On Demand Conference to Address How to Monetize, Control Content

3:45-4:30 pm

Session Title: The Gamification of Everything
Speakers:Connie O'Brien, SVP Digital and Internet Strategy, AXA Equitable
Jim Wexler, EVP, BrandGames

Session Description: “Gamification” is the process of using game thinking to solve problems and engage audiences. As consumers and workforces seek more engagement from experiences, games are an increasingly important platform. Just as most marketers now employ social media in some capacity, so too will game mechanics be used in years ahead.