On Demand Conference to Address How to Monetize, Control Content

2:50-3:35 pm

Session Title: The Collision of Content-Tech with Ad-Tech at Thomson Reuters
Speakers:Jen McClure, Senior Director, Social Media Strategy, Thomson Reuters and Derek Gordon, CMO, Daylife

Session Description: As ad tech and content tech worlds collide, staying one step ahead will separate the innovative companies from the rest of the pack. At a time when there's simply more to publishing than there used to be: more media types, devices, form factors, audience segments, features, browsers, and distribution channels, see how Thomson Reuters is fusing content and advertising by creating real-time, relevant content resulting in a pleasing “content as advertising” experience for audiences.