On Demand Conference to Address How to Monetize, Control Content
Session Description: Learn about key components for successful cross media campaigns, including how to structure a cross media campaign from concept to implementation, with critical success factors. Also, find out how to successfully outsource marketing services and partner with key vendors to enhance customer profitability.
Session Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
Speakers: Eric Albee, Site Manager, Chubb & Son (OBS) and James P. Mullan, CMDSM, EMCM, MDC, National Operations Manager, Chubb & Son (OBS)
Session Description: Many of the world’s enterprises, large and small, are committed to environmental sustainability by launching innovative programs. A significant number of these initiatives are not only reducing energy consumption and waste, but also saving money – a critical element of any corporate strategy in today’s challenging economy.
Session Title: Cross Media Panel
Session Title: Cross Media Marketing Programs: Practical Executions
Speaker: Karl Braunsdorf, Marketing Operations, ING Investment Management
Session Description: Print is not dead. In a successful cross media campaign it could be the driving force. Determining when print should lead and when it should support is key. Content is everything, especially for B2B marketers.
Track: Marketing Technology
Wednesday, June 13
Session Title: Embracing New Technology for Interactive 1:1 Marketing Campaigns
Speakers:Scott Loft, SVP, Ticket Sales, Oklahoma City Thunder and Ben Dyon, President, DME Studios
Session Description: Today, with the growth of interactive online media, it’s all about 1:1 marketing. Hear how to create dynamic cross-media campaigns that integrate emerging technologies, such as QR codes and personalized video, including a real world example from the campaigns for the NBA’s Oklahoma City Thunder.
Session Title: Implementing Cross Media Solutions
Speaker:Matt Rees, Senior Consultant, InfoTrends