On Demand Conference to Address How to Monetize, Control Content
Session Description: Learn about key components for successful cross media campaigns, including how to structure a cross media campaign from concept to implementation, with critical success factors. Also, find out how to successfully outsource marketing services and partner with key vendors to enhance customer profitability.
1:55-2:40 pm
Session Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
Speakers: Eric Albee, Site Manager, Chubb & Son (OBS) and James P. Mullan, CMDSM, EMCM, MDC, National Operations Manager, Chubb & Son (OBS)
Session Description: Many of the world’s enterprises, large and small, are committed to environmental sustainability by launching innovative programs. A significant number of these initiatives are not only reducing energy consumption and waste, but also saving money – a critical element of any corporate strategy in today’s challenging economy.
2:50-3:35 pm
Session Title: Cross Media Panel
Speakers: TBC
3:45-4:30 pm
Session Title: Cross Media Marketing Programs: Practical Executions
Speaker: Karl Braunsdorf, Marketing Operations, ING Investment Management
Session Description: Print is not dead. In a successful cross media campaign it could be the driving force. Determining when print should lead and when it should support is key. Content is everything, especially for B2B marketers.
Track: Marketing Technology
Wednesday, June 13
9:15-10:00 am
Session Title: Embracing New Technology for Interactive 1:1 Marketing Campaigns
Speakers:Scott Loft, SVP, Ticket Sales, Oklahoma City Thunder and Ben Dyon, President, DME Studios
Session Description: Today, with the growth of interactive online media, it’s all about 1:1 marketing. Hear how to create dynamic cross-media campaigns that integrate emerging technologies, such as QR codes and personalized video, including a real world example from the campaigns for the NBA’s Oklahoma City Thunder.
1:00-1:45 pm
Session Title: Implementing Cross Media Solutions
Speaker:Matt Rees, Senior Consultant, InfoTrends
