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Health/society benefit giving ($0.8 billion to print, -4 percent), especially at the community level, should aid small plant lettershop, sheetfed and digital printers. Every other category of giving will be chasing fewer donations, and so will require more fundraising print. Most desperate will be arts and culture (-21 percent) and the environment (-36 percent) which, together, may demand more than $0.6 billion of our medium.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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