The Printing Impressions Top 100 print buyers collectively are predicted to procure $50 billion worth of printing, about 1.2% below 2017. These entities will also account for more than 37% of U.S. GDP. The types of paper, printing and converting, naturally, vary sector to sector. What follows is a breakdown of the Top 100 print buyers in chart form and a more in-depth look at several companies.
What follows is a look at the top 25 sectors/categories that buy the most printing. These 25 sectors and categories will account for more than 95% of total print but at 4% less than in 2016. Take a look and compare them to the current vertical industries that you serve.
2017 will be a slightly-down year with nominal print revenues at US$193.5B (-2%). Troublesome will be the return of inflation with price hikes in indirect labor, materials and transportation, and interest rate and tax increases. Productivity will minimally contribute to nominal U.S. GDP growth. Urgent to print must be focused-choice vertical concentration and horizontal channel expansion. Fuzzy generalities are not helpful in selling print. What follows is a look at the following top 25 sectors/categories that buy the most printing. Take a look and compare them to the current vertical industries that you serve.
Congratulations are in order for the 100 largest print buyers depicted in the Printing Impressions “Print Buyer 100” ranking.
Imagine a billion-dollar customer from hell with its own police department, detectives and lawyers. They bust into a printing plant…
The 2016 campaign promises to be about the same as last year; or maybe a point better, with nominal U.S. print revenues at $198B (+1%).
This year is a turning point for print with a slight increase in nominal revenues to US$196B (+<2 percent). Low interest rates and commodity prices from an artificially high dollar will appear to stimulate the entire economy before the reality of global imbalances between levels of debt, equities and commodities carry us into the next downturn and something not experienced in 70 years: a currency re-set.
This year (2014) will bring our industry back to 2005, but not sentimentally. Sales will decline 4 percent to the level of nine years ago, but smart printers chasing hot markets should experience positive growth. The losers will be lazy competitors who wait for a recovery that will not occur.
The year 2013 need not represent an unlucky number for print. The no-real-growth and rising-inflation (or stagflation) economy will shake out many printers of the past, but provide very substantial opportunities for forward-looking companies crossing over to omni-channel media.
As 2012 unfolds, it will be the year of cross-media mastery—the smart management of the print-to-mobile (P2M) information chain. The imperative for printing industry companies is simple—grow laterally by enlarging their offering. Demand will grow by 4 percent or more in only nine of the top 25 hot markets for printing services.
Up! That is not a misprint. There will be a slight appreciation in real pricing and raw demand for our medium in the New Year. A GDP of $15.4T will support nearly $204B of print. Seven of the Top 25 categories will demand 4 percent to 8 percent more print in 2011.
Printing as we know it is declining, but hot new applications and markets should maintain our $200 billion revenue base in real terms. Only three sectors within the top 25 will expand buys robustly at greater than 8 percent.
EVEN AS THE overall economy plummets to well below zero in real GDP, the New Year has some “highs” in the forecast. There are some very warm and, yes, hot spots for print, but marketers must rise above the clouds of gloom and change the climate. It will leave competitors feeling under-the-weather.
SPRINGING FORTH from winter recession grayness is summer recovery greenery. Inflation and foreign investment are the fertilizers, and are very positive for printing—via marketing materials or money itself. We, as with all custom manufacturers, pass along increased direct costs and, then, use cheaper-dollar revenues to pay down balances on imported machinery. “Paper profits” (including profits on paper itself) also take on weed-like life. Happily, there are six blossoming, long hot summer categories ripe for the picking, while competitors watch the grass grow. Five of these directly relate to what people (you know, the “consumers”) do during warm months and long days. They eat,
CONTRARY TO “economic consensus” forecasts1 that are merely opinion averages, the United States will outpace 2007 with annual growth exceeding 6.5 percent nominal (3.4 percent real) Gross Domestic Product (GDP) through the next two years. Foreign investment, immigration and productivity gains will more than offset exaggerated “crises” like sub-prime mortgages and rises in oil prices.2 Former GE Chairman Jack Welch advises the obvious: “Move up the food chain and stop complaining about the present. If residential ownership weakens, move to residential rentals.” The same applies to printing sales. Migrate to where the markets are hot and to the places and sectors underserved by our