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Consumers are, however, drinking again. Beverages ($329 billion, +7 percent; with nearly $8.7 billion to print, +5 percent) are bubbling at Number 8. “De gran cru” are wines/spirits ($1 billion to print, +48 percent), which will pop P-O-P, labels and FSIs. Coffees and other prepared drinks ($2.8 billion to print, +7 percent), with new offerings in nutritional soups and drinks, will sip up sanitary paper/converting, coupons and signage.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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