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Is Print Retargeting for You?
November 9, 2018 at 11:44 am

Retargeting is not just a follow-up marketing touch. It’s a reminder to purchase a product or service that consumers picked out themselves. That’s what makes retargeting so powerful.

Innovations in Direct Mail
November 8, 2018 at 5:32 pm

You’ve probably heard people claim that direct mail is “dead,” but that’s not true. Yes, overall mail volume has declined over the last 10 years — approximately 2% according to the USPS — but direct mail as a percentage of all mail has increased. Mail has always delivered a great ROI — and it still does.

Paper’s Power Play
November 5, 2018 at 1:54 pm

Digital’s rise as the primary communications tool has had unintended consequences in paper usage. In the world of marketing communications, paper has achieved a certain cachet. The perception among designers and their high-end brand clients is that paper should be used to convey that something special is happening.

Don’t Leave Profit on the Table: Selling Promotional Products
November 5, 2018 at 8:11 am

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

The Dynamics of Digital Finishing
November 6, 2017 at 1:39 pm

Epsilon views finishing as integral to the success of its continuous digital production capabilities.

Today's Imperative: Reinvent Your Company
October 25, 2017 at 2:34 pm

Business for every company regardless of its industry has to evolve at the rate of technology. Those who don’t adapt get left behind.

Expand Your Inkjet Education
April 18, 2017 at 10:20 am

Because of the disruptive impact of production inkjet technologies, the Production Print Solutions division of Canon Solutions America