Retargeting is not just a follow-up marketing touch. It’s a reminder to purchase a product or service that consumers picked out themselves. That’s what makes retargeting so powerful.
You’ve probably heard people claim that direct mail is “dead,” but that’s not true. Yes, overall mail volume has declined over the last 10 years — approximately 2% according to the USPS — but direct mail as a percentage of all mail has increased. Mail has always delivered a great ROI — and it still does.
Digital’s rise as the primary communications tool has had unintended consequences in paper usage. In the world of marketing communications, paper has achieved a certain cachet. The perception among designers and their high-end brand clients is that paper should be used to convey that something special is happening.
Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.
As margins continue to shrink and customer demands increase, it is imperative for PSPs to analyze every stage of the print production p
For more than 40 years, Stouse has been perfecting its craft — creating partnerships with its resellers that are built on trust.
SGIA commissioned NAPCO Research to develop a study to know more about how production inkjet technologies impact print businesses.
While digital printing hasn’t displaced conventional processes from publishing, it has rewritten the rules of publishing.
Working with manufacturers that offer preventative maintenance packages can be the difference between full uptime or a loss of producti
As a leading developer of finishing technologies, MBO offers solutions for every perforating requirement.
Do you know what differentiates profit leaders from the rest?
Epsilon views finishing as integral to the success of its continuous digital production capabilities.
Business for every company regardless of its industry has to evolve at the rate of technology. Those who don’t adapt get left behind.
Darrell Moore, President of Modern Litho, a Graphic Arts Alliance (GAA) member company, shares his experiences with GAA.
To accommodate just-in-time, customized production, printers need systems that can be tailored to meet specific finishing requirements.
For decades, printers’ approach to color management has been highly subjective. A more methodical approach has become necessary today.
Because of the disruptive impact of production inkjet technologies, the Production Print Solutions division of Canon Solutions America
Digital and print marketing can be used to reach customers in different but effective ways. Print and digital play very well together.
By striving to stay a step ahead of their requirements, finishing system providers will take finishing to its next level of meaning and added value — an evolution with no end in sight.
Canon’s PRISMAsync Remote Manager is a multi-press scheduler and remote management console for expanded control of a fleet of digital