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Beers/malts will tap $2.5 billion in packaging and promotional print. Soft drinks ($39 billion, +5 percent), dairy ($32 billion, -8 percent) and waters/juices ($54 billion, +5 percent) will pour more than $2.4 billion into re-branding and alternative aseptic packaging. Print will turn the faucet onto private water, the successor to municipal delivery, as the next privatization commences.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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